Requirements

• No formal prerequisites are required
• but a basic understanding of business or marketing concepts is helpful. Beginners with an interest in data-driven decision-making and professionals who want to deepen their market analysis skills will find this course highly accessible.

Description

Market Research and Analysis: Mastering Data-Driven Decisions is the essential course for professionals and entrepreneurs who want to stay competitive in today’s fast-paced, data-driven world. This course is the second instalment in the Entrepreneurial Skills series and is designed to help you grasp the essential concepts and tools for effective market analysis.

Whether you're trying to predict the next big market trend or gain deeper insights into consumer behaviour, this course will equip you with the knowledge and strategies necessary to succeed.

In this course, you’ll learn how to perform in-depth market analysis using both qualitative and quantitative data. You’ll understand how to leverage social media analytics to gain real-time insights into customer preferences and predict market trends using advanced data analysis techniques. Moreover, you’ll explore ethical practices in market research and discover how to use competitive analysis to strategically position your business in the marketplace.

Through case studies, real-world examples, and practical applications, you will learn how to turn data into actionable insights, helping you make informed decisions to drive growth.

What is primarily taught in this course?

• Techniques for conducting thorough market analysis.

• Utilising big data and predictive analytics in market research.

• Consumer behaviour analysis through social media and other digital platforms.

• Competitive analysis and strategic positioning.

• Trend forecasting and identifying emerging markets.

By the end of the course, you will have the confidence to conduct professional market research and apply your findings to create effective marketing strategies and business plans.

Who this course is for:

• Aspiring entrepreneurs who need to understand their market before launching a product.
• Marketing professionals who want to improve their data analysis skills.
• Business owners seeking to stay competitive by understanding emerging trends.
• Data enthusiasts and professionals interested in utilising big data for market insights.