Requirements

• Basic Networking Knowledge: Understanding networking fundamentals
• HPE Product Knowledge: Familiarity with HPE’s product portfolio
• particularly the networking solutions
• as the exam focuses on selling Aruba solutions.
• Sales Experience or Skills: While not mandatory
• having a background in sales

Description

The HPE2-W11: Selling HPE Aruba Solutions course is designed to provide sales professionals, pre-sales engineers, business development representatives, and IT professionals with the knowledge and tools necessary to effectively sell HPE Aruba solutions. This comprehensive course focuses on understanding Aruba’s vast portfolio of networking, security, and cloud management products, and how these solutions address the unique challenges faced by businesses today.

In this course, participants will gain a deep understanding of the key features and benefits of Aruba’s products, such as wireless access points, switches, security solutions, and cloud-based management tools. You’ll learn how to strategically position these solutions to meet specific customer needs, whether it's improving network performance, enhancing security, or enabling cloud-based management and automation. The course covers Aruba’s solutions for small to large enterprises, allowing you to tailor your sales approach based on customer size and complexity.

A key component of the course is teaching you how to identify and understand your customers' business drivers, pain points, and technical challenges. Once these needs are identified, you’ll learn how to effectively position Aruba solutions as the ideal solution to address them. You’ll also explore the importance of customer relationships and how to build trust by offering personalized, business-centric solutions that drive value.

Competitive positioning is another focus of the course, as it will help you understand Aruba’s standing in the market compared to other networking and security solution providers. By understanding Aruba’s differentiators, you’ll be able to confidently discuss how their solutions stand out in terms of performance, scalability, ease of use, and security.

This course also emphasizes cloud-based management and automation features, giving you the expertise to discuss Aruba's network management tools that simplify operations, reduce costs, and improve scalability for customers. You'll gain knowledge on ClearPass for network access control, Aruba Central for cloud-based management, and Aruba’s secure wireless solutions designed to support mobile-first environments.

Participants will also learn about Aruba security solutions such as VPNs, network monitoring, and access control solutions that ensure data privacy and protection across various network environments. With these insights, you will be able to address a variety of security concerns customers may have, ensuring that their networks remain safe and compliant.

By the end of the course, you will be prepared to successfully engage with customers, understand their needs, and propose Aruba solutions that align with their business goals. Whether you are involved in direct sales, supporting the sales team, or managing customer relationships, this course will help you position yourself as an expert in Aruba’s networking and security solutions.

Key Topics Covered:

• In-depth overview of Aruba’s product portfolio, including access points, switches, and network management tools.

• Understanding Aruba’s key solutions for wireless networking, cloud management, and security.

• How to engage with customers to identify their needs and align Aruba solutions with their business objectives.

• Sales strategies for positioning Aruba solutions to solve customer pain points.

• Competitive positioning of Aruba products in the networking and security markets.

• Aruba’s cloud management solutions and the role of Aruba Central in simplifying network management.

• Addressing customer concerns related to security, data privacy, and compliance using Aruba’s security solutions.

• Best practices for building customer relationships and driving long-term value through Aruba solutions.

The HPE2-W11: Selling HPE Aruba Solutions course is ideal for anyone who plays a role in selling, supporting, or implementing Aruba solutions. It is especially valuable for sales professionals, account managers, business development representatives, channel partners, and IT professionals transitioning into sales roles. Whether you're just starting with Aruba or looking to enhance your existing knowledge, this course will equip you with the expertise needed to succeed in the competitive field of networking and security solutions.

Who this course is for:

• Sales Professionals
• Account Managers
• Business Development Representatives