Requirements

• "No prior AI or advanced technical experience required - well guide you through every concept from the basics to advanced applications"
• Basic business awareness and familiarity with general marketing concepts will be helpful
• but not mandatory
• Access to a computer with internet connection to use cloud-based AI tools (all tools used in the course will be freely available or trial versions)
• "Basic spreadsheet skills (Excel or Google Sheets) will be useful but not required - well cover necessary functionality during the course"
• An analytical mindset and interest in learning how AI can transform market analysis and business strategy

Description

Who this course is for:

• Business Leaders and Managers who want to modernize their market analysis approaches and integrate AI into their strategic decision-making processes
• regardless of their technical background.
• Marketing Professionals seeking to enhance their analytical capabilities with AI tools
• from entry-level analysts to experienced strategists looking to stay ahead of industry trends.
• "Entrepreneurs and Business Owners who need to make data-driven market decisions but dont know where to start with AI implementation in their business strategy."
• Data Analysts transitioning into market analysis roles who want to understand how to apply their technical skills to business strategy and market intelligence.
• "Industry Professionals from any sector who want to understand how AI can improve their market understanding and strategic planning
• whether theyre beginners in AI or experienced practitioners looking to expand their knowledge."
• The course structure accommodates both technical and non-technical backgrounds
• making it ideal for anyone interested in leveraging AI for better business insights and market strategy.