Welcome to Program: AI-Powered Product Marketing and Market Research by MTF Institute and M1-Project

Course provided by MTF Institute of Management, Technology and Finance and M1-Project

MTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance.

MTF R&D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things.

MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.

MTF is present in 215 countries and has been chosen by more than 684 000 students.

M1-Project, developer of Elsa AI Marketing Assistant

In fast-paced digital world, businesses need to stay ahead of the curve. One way to achieve this is by leveraging AI marketing tools. These tools, such as an AI marketing assistant from M1-Project, help companies streamline their marketing strategies, making them more effective and efficient. But what exactly is an AI marketing assistant?

An AI marketing assistant is a powerful tool that utilizes artificial intelligence to automate and optimize various marketing tasks. From analyzing data to personalizing customer interactions, this digital helper can do it all. By integrating an AI assistant into your workflow, you can focus on more strategic tasks while leaving the repetitive work to the machine. Whether you’re a small startup or a large corporation, AI marketing solutions can adapt to your specific needs, making it an essential part of any modern marketing strategy.

Course Content:

Product Marketing for Startups: Identify Your Audience & Attract Customers with AI

Lecture 1. Introduction to product marketing

1. Introduction to product marketing

2. Why is product marketing essential for startups?

   
   

Lecture 2. Understanding Target Audience and ICPs

1. Why understanding the audience is foundational for startup success.

2. Target market and ICP

3. Anatomy of ICP: Buyer persona, pain points, goals, barriers, and triggers.

4. How can you determine the ICP and target audience with AI?

   
   

Lecture 3 Finding the Right Customers

1. Where do they hang out?

2. How to find your audience

3. How to leverage AI while finding your audience

   
   

Lecture 4 Establishing a Strong Messaging

1. Principles of Effective Messaging

2. The path to a Solid Positioning

3. Aligning Messaging with Your Ideal Customer Profile

4. How to Craft Compelling Value Propositions with AI

   
   

Lecture 5 Turning Messaging into Action with Content Marketing

1. Content Marketing Pillars

2. How to Implement Messaging in Your Content

3. Creating Consistent Content That Resonates with Your Audience

4. Crafting High-Impact Content with AI

   
   

Lecture 6 Crafting converting ads

1. Overview of the PAS, AIDA, and other frameworks

2. How to use ICP data to highlight problems, pains, and solutions in ads

3. Creating Facebook ads with AI.

   
   

Lecture 7. Building ICP and Marketing strategy with AI

1. Building ICP and Marketing strategy with AI

Course Description

AI-powered product marketing and market research leverages artificial intelligence to automate, enhance, and optimize various aspects of understanding and reaching target customers. This includes tasks like:

• Identifying ideal customer profiles (ICPs): AI can analyze vast datasets to identify patterns and predict which customer segments are most likely to convert.

• Crafting compelling messaging: AI can help tailor messaging to specific customer segments and personalize content for better engagement.

• Automating content creation: AI can generate various types of marketing content, from ad copy and social media posts to blog articles and email newsletters.

• Optimizing marketing campaigns: AI can analyze campaign performance in real-time and make data-driven adjustments to improve ROI.

• Conducting market research: AI can analyze market trends, competitor activities, and customer sentiment to provide valuable insights.

Importance for Companies:

• Improved efficiency and productivity: AI automates repetitive tasks, freeing up marketers to focus on strategic initiatives.

• Enhanced customer understanding: AI provides deeper insights into customer behavior, preferences, and needs.

• Data-driven decision making: AI enables marketers to make informed decisions based on data analysis and predictions.

• Increased ROI: AI optimizes marketing campaigns for better targeting, engagement, and conversion rates.

• Competitive advantage: Companies leveraging AI can gain an edge by understanding and responding to market dynamics faster.

Career Support for Managers and Experts:

Developing AI skills in product marketing and market research can significantly enhance career prospects by:

• Increasing value and demand: Professionals with AI expertise are highly sought after in today's data-driven marketing landscape.

• Improving job performance: AI tools can help marketers achieve better results and demonstrate their impact on business goals.

• Unlocking new career opportunities: AI skills open doors to roles in data analysis, marketing automation, and AI product development.

• Future-proofing careers: As AI becomes more prevalent in marketing, professionals with these skills will be better positioned for success.