Are you someone who wants to join the retail industry?

Are you someone who wants to be a retail entrepreneur?

Or anyone who wants to know more about this interesting industry?

If the answer to all these questions is a yes, then you’ve landed on the right place

Retail is an ever-growing industry. Retail management saves time and ensures the customers easily locate their desired merchandise and return home satisfied. An effective management avoids unnecessary chaos at the store and rather increase the sales of the store. This course is suitable for all - Operation, Sales, VM, HR, Logistics if you want to enter in Retail domain.

What you will learn

This certification course gives you a practical foundation in retail management and running a retail business, covering merchandising, visual merchandising, category management fundamentals, pricing, supply chain and digital marketing for ecommerce and store growth, with case studies and an assessment at the end.

• Retail Industry Overview: meaning of retail, evolution and trends, key players, the 7Ps of retail, departments and functions inside a retail company

• Retail Business Models: retail formats, organised vs unorganised retail, EBO vs MBO, franchise vs company-owned stores

• Business Strategy: PESTLE, SWOT and TOWS, Porter’s Five Forces, BCG Matrix and Ansoff Matrix, applied through real brand case studies

• Buying and Merchandising: what a product is in modern retail, buying and merchandising mistakes, national brands, private labels and white labels, and category management fundamentals: choosing the product range and arranging it for sales

• Pricing Strategies: retail pricing strategies, price elasticity of demand with Excel calculations, willingness-to-pay surveys

• Supply Chain Management, Barcodes and Warehouse Management: how products reach the store, supply chain KPIs, barcodes and GTIN, warehouse essentials and operations, PO vs GRN documentation

• Visual Merchandising (VM): visual merchandising elements, store exteriors and interiors, store layouts, display and fixtures, merchandise arrangement, signage, planograms, tricks used by top retailers

• Point of Sale (POS): how POS systems work behind retail billing

• Sales and Service Excellence: customer touchpoints, brand promises, the GUEST model, gaining attention, understanding customer needs, product demonstration, objection handling, guerrilla marketing

• Digital Marketing: marketing for retail and ecommerce growth: SEO (on-page and off-page), SEM, Google Ads, PPC, social media ads, LinkedIn marketing, mobile marketing, content strategy, growth hacking, digital marketing KPIs and marketing analytics

• Luxury Branding and Customer Relationship Management (CRM): luxury brand case studies, building loyal customers

• Process Improvement, Technology and Legal: Lean and Six Sigma, MS Excel for retail professionals, Gantt charts, common legal terms for retail professionals

• Retail Glossary and Assessment: key retail terms explained, and a final assessment to test what you learned