Requirements

• Marketing Experience

Description

Learn B2B (business-to-business) conversion rate optimization (conversion rate optimization / CRO) to maximize leads and paying customers. Optimize the entire growth marketing funnel using tactical and strategic conversion maximization approaches from a top MBA with Fortune 100 experience and master's level analytics training.

-> Real examples from my own experience in driving growth for companies of various sizes including Sony and a Google-accelerator startup

-> Advice from my colleagues who drove growth for top companies including LinkedIn and Sephora

• Hack growth using strategic conversion optimization insights from SEMrush (and other programs) that don't require A/B testing

• A/B and A/B/N testing using tools such as Google Optimize & VWO

• Key mistakes to avoid, such as tests that produce tiny impact

• On-site/in-product surveys

• The single easiest hack to maximize conversions

• The various levels of testing and what's most important

• Psychological principles to drive conversion

• Mistakes and rules of thumb when it comes to data analytics for conversion optimization

• The top few creative strategies most worth testing

• Optimizing based on the stages of awareness

• Optimizing based on the content best suited to each stage of the marketing funnel

• Pricing page tests

• Preventing cancellations / drop-offs

• Using interactive content to boost conversion

• Optimizing page performance using live chat / chatbots

• Conversion optimization tools

I've been marketing for over 11 years for companies small, medium, and large. I studied data analytics and marketing at the #1 marketing school where Kotler himself works: The Kellogg School of Management at Northwestern University.

Who this course is for:

• B2B Marketers
• B2B Managers
• B2B Product Managers
• B2B Entrepreneurs