What You'll Learn

  • Learn how to map the customer journey
  • identify customer segments
  • and develop buyer personas
  • "Youll learn how to conduct market research using traditional methods and AI tools"
  • "Youll explore AI-powered tools for competitor analysis
  • social media listening
  • and customer sentiment analysis"
  • Explore cutting-edge AI technologies in marketing
  • such as AI-powered chatbots
  • programmatic advertising
  • and marketing automation
  • "Youll learn to develop marketing tactics
  • select appropriate channels
  • and allocate resources for maximum impact"
  • Learn skills to stay informed about the latest AI trends and adapt your marketing strategies for continued success

Requirements

  • "The most important prerequisite? A genuine interest in learning about marketing strategy! If youre curious about understanding your audience
  • crafting compelling messages
  • and leveraging technology to achieve marketing goals
  • then this course is a perfect fit for you."
  • "Youll be using online course materials
  • interacting with AI-powered tools
  • and potentially participating in online discussions. However
  • even if youre not a tech whiz
  • the course is designed to be user-friendly and accessible."
  • The course incorporates interactive elements like case studies and AI simulations. This "learn by doing" approach allows you to apply concepts in a practical setting
  • regardless of your prior experience level.

Description

Artificial intelligence (AI) is reshaping the way businesses approach marketing. To remain competitive and achieve long-term success, it's imperative for marketers to stay informed about the latest AI trends and adapt their strategies accordingly.


This course will equip you with the essential skills to:

  • Stay up-to-date on AI advancements: Understand the latest AI technologies and how they can be applied to marketing.

  • Develop effective marketing tactics: Learn how to create targeted and impactful marketing campaigns.

  • Select the right channels: Determine the most effective channels for reaching your target audience.

  • Allocate resources wisely: Optimize your marketing budget for maximum ROI.

  • Explore cutting-edge AI tools: Discover how AI-powered chatbots, programmatic advertising, and marketing automation can transform your marketing efforts.

  • Conduct in-depth market research: Utilize traditional methods and AI tools to gain valuable insights into your customers and competitors.

  • Map the customer journey: Understand your customers' needs and preferences at every stage of the buying process.

  • Identify customer segments: Target specific groups of customers with tailored marketing messages.

  • Develop buyer personas: Create detailed profiles of your ideal customers to inform your marketing strategies.

By the end of this course, you'll be well-prepared to leverage AI to drive your marketing efforts and achieve your business goals.

Who this course is for:

  • "If youre a budding entrepreneur or looking to take your existing business to the next level
  • this course equips you with the knowledge and skills to develop a strategic marketing plan to reach your target audience and achieve your goals."
  • Are you interested in transitioning into a marketing role? This course provides a comprehensive foundation in marketing fundamentals
  • customer analysis
  • and campaign development
  • giving you a competitive edge in the job market.
  • Even seasoned marketers can benefit from this course. Learn how to leverage AI tools for market research
  • content creation
  • and campaign optimization
  • staying ahead of the curve in the ever-evolving marketing landscape.
  • "No prior marketing experience is necessary! This course is perfect if youre interested in learning about the core principles of marketing
  • how to build a brand
  • and how to leverage technology to achieve marketing success."
  • Business owners and entrepreneurs
  • Marketing managers and specialists
  • Sales professionals
  • Product managers
  • Content creators and freelancers
  • Anyone interested in learning about marketing fundamentals and AI applications in business
Data-driven decisions: mastering market research strategies

Course Includes:

  • Price: FREE
  • Enrolled: 6284 students
  • Language: English
  • Certificate: Yes
  • Difficulty: Advanced
Coupon verified 08:04 PM (updated every 10 min)

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