Requirements

• No previous experience in advertising or AI tools is necessary
• making this course ideal for beginners eager to explore digital advertising. The rise of AI technology simplifies complex tasks
• enabling newcomers to start advertising effectively with minimal background knowledge. A positive mindset is always an advantage and highly encouraged.
• Access to AI Tools: Free versions of ChatGPT and Gemini AI are utilized throughout the course. A Plus subscription to these tools offers additional benefits but is not mandatory.
• "Ad Creative Tool: Well explore Ad Creative AI using its free trial version
• perfect for learning without initial investment."
• Browser Extension: Install our 200+ Free Prompts for ChatGPT extension available for Google Chrome to enhance your learning and application capabilities.
• Hardware: While not a requirement
• using a desktop computer is recommended for efficiency when managing and implementing campaigns.
• Accounts: A Gmail account is necessary for accessing Google advertising services
• and a Facebook ID is required for Meta business services.
• "This setup ensures that even those new to the field can jump right in and start learning the intricacies of AI-powered advertising without feeling overwhelmed. Equip yourself with these tools
• and youre ready to embark on a transformative journey into digital advertising."

Description

Welcome to the AI-Powered Digital Advertising – your pathway to mastering the efficiency of digital advertising.

This comprehensive curriculum is designed to harness the power of AI to amplify your advertising efforts across Google and Meta platforms, leveraging cutting-edge tools like ChatGPT, Gemini AI, and the latest in Google Analytics 4 technology.

Section 1: Foundations of AI in Digital Advertising

Dive into the world of AI-enhanced advertising with a deep look into using ChatGPT and Gemini AI for content creation and campaign planning. Learn to:

• Utilize ChatGPT for streamlined Facebook and Instagram marketing strategies.

• Create engaging content for social media ads using AI.

• Generate over 150+ creative ad variants with state-of-the-art Ad Creative AI tool.

• Build effective buyer personas and social media plans with precision and ease.

Section 2: Google Ads Mastery

From setting up your account to launching AI-powered search campaigns, this section equips you with the skills to:

• Navigate Google Ads account setup and link services for enhanced ad performance.

• Deploy Google AI-powered search campaigns, maximizing reach and efficiency.

Section 3 to 5: Advanced Strategies in Google Advertising

Explore Google Performance Max campaigns and dive deep into Display Ads and audience targeting to:

• Set up and optimize Performance Max campaigns with assistance from ChatGPT.

• Create visually appealing reports using Google Looker Studio.

• Utilize Google’s advanced targeting features to refine audience engagement.

Section 6 to 10: Mastering Meta Advertising

Learn the intricacies of Meta advertising from basic setup to advanced strategies:

• Navigate through Meta Business Suite and Ads Manager like a pro.

• Master the use of Meta Pixel and Conversion API for detailed audience tracking and re-targeting.

• Harness the power of Meta’s AI-driven ad formats and targeting options to optimize campaign results.

Section 11 to 12: Driving Sales with Meta AI

Deepen your knowledge in Meta traffic ads and e-commerce strategies to:

• Leverage Meta AI targeting for precise audience reach and impactful ad delivery.

• Plan and execute sales campaigns that convert, using sophisticated budget optimization techniques.

Section 13: Google Analytics 4 Integration

Unlock the full potential of your advertising efforts with GA4 to:

• Set up and navigate Google Analytics 4 for detailed performance insights.

• Integrate Google Search Console with GA4 for enhanced data analysis and decision-making.

Section 14: Career Advancement

This final section is dedicated to using digital advertising skills to advance your career:

• Negotiate better job offers and benefits using strategies formulated with ChatGPT.

• Optimize your LinkedIn profile to reflect your expertise and attract more professional opportunities.

Enroll now and transform your digital advertising skills with AI-enhanced techniques that will set you apart in the industry.

Whether you're looking to improve your business’s online presence or aiming for career advancement in digital marketing, this course offers you the tools and knowledge to succeed in today’s fast-paced digital landscape. Join us on this transformative journey and become a leader in AI-powered digital advertising.

Ing. Tomáš Morávek & Team,

Internet Efficiency Awarded Digital Marketing Expert

Who this course is for:

• Aspiring Digital Marketers: Individuals looking to start a career in digital marketing will find this course foundational
• providing them with the tools and knowledge to navigate the complex world of Google and Meta advertising.
• Small Business Owners: Entrepreneurs who manage their own marketing and wish to leverage AI to optimize their advertising strategies and maximize their budget efficiency.
• Marketing Professionals: Marketers seeking to deepen their expertise in AI-driven tools and enhance their skills in campaign management across various platforms.
• Freelancers: Independent contractors aiming to offer more value to clients with advanced capabilities in managing and optimizing Google Ads and Meta Ads.
• Career Changers: Individuals looking to shift into a technology-driven marketing role will benefit from this course
• gaining insights into the latest tools and strategies in the industry.
• E-commerce Managers: Those managing online stores who need to drive more traffic and sales through efficient and targeted advertising strategies.
• Social Media Managers: Professionals focusing on leveraging social media platforms who want to integrate more advanced AI tools into their advertising strategies.
• Tech Enthusiasts: Individuals with a keen interest in the intersection of technology and marketing
• especially in how AI can be utilized to automate and improve advertising outcomes.
• Students and Recent Graduates: Young professionals or university students who want to add practical
• high-demand skills to their resume and gain a competitive edge in the job market.
• Marketing Consultants: Seasoned consultants looking to stay ahead of the curve with the latest innovations in digital advertising to provide cutting-edge solutions to their clients.
• "Brand Managers: Professionals responsible for managing and growing a brands online presence through targeted advertising campaigns."
• Data Analysts in Marketing: Analysts interested in leveraging data from AI-driven campaigns to refine marketing strategies and improve ROI.
• "This course is designed to cater to a wide range of learners
• from beginners to experienced marketers
• ensuring that everyone can benefit from understanding and applying AI enhancements in their digital advertising efforts. Whether you are boosting a personal brand
• enhancing a multinational corporations strategy
• or managing client accounts in a freelance capacity
• this course will equip you with the necessary skills and insights to excel."