Requirements

• Basic familiarity with digital analytics concepts.
• A desire to enhance skills in Google Analytics 4 (GA4) through practice-based learning.

Description

The Google Analytics 4 (GA4) Mastery: Practice Course is designed to test and reinforce your knowledge of GA4 through a comprehensive set of multiple-choice questions. This course covers all essential aspects of GA4, ensuring you gain a thorough understanding of its features and functionalities.

You'll be challenged on topics ranging from the basics of GA4 setup and data streams to advanced features like Google Signals, BigQuery integration, and custom dimensions and metrics. The course includes questions on event-based tracking, enhanced measurement, and user-centric reporting, helping you grasp GA4's core capabilities.

Questions will also cover exploration reports, real-time reporting, and life cycle reports, enabling you to analyze data effectively. You'll test your knowledge on defining audiences and user properties, setting up conversions, and tracking e-commerce activities.

The course addresses data privacy and compliance, integrating GA4 with Google Ads and Search Console, and transitioning from Universal Analytics. You’ll also encounter questions on best practices, data collection and management, user engagement analysis, attribution and acquisition, cross-platform tracking, debugging, and troubleshooting.

By the end of this course, you will have a solid understanding of GA4's interface, dashboard customization, report creation, bench marking, data visualization, marketing and campaign analysis, and the use of GA4 API and developer tools.

Who this course is for:

• Digital marketers looking to deepen their understanding of Google Analytics 4 (GA4)
• "Business analysts aiming to improve their data analysis skills using GA4s advanced tracking capabilities."
• Website and app developers interested in integrating robust analytics solutions like GA4 into their projects.
• Anyone preparing for certification exams or seeking to validate their expertise in GA4 analytics through focused practice.