Requirements

• No prior knowledge or experience of email marketing or MailChimp is required before starting this course. You will
• however
• require basic computer and internet skills.
• A computer with an internet connection! You will also need a text editor (e.g. Microsoft word or Google Docs) and a spreadsheet (e.g. Microsoft excel or Google sheets).

Description

Send email marketing campaigns using MailChimp – the world's leading email marketing platform and a great opportunity for entrepreneurs.

Use MailChimp to promote your business and boost your income. You don't need any prior knowledge of email marketing or technical skills - if you can use a web browser, you are good to go!

This course is by Trevor Ginn, a successful online retailing entrepreneur who runs an online business that sells over $4 million/year. Trevor Ginn has over ten years of experience selling online. The course covers:

• Maximising email deliverability

• Use and authenticate your own domain for email marketing

• Implement popular email automation

• Email content and design best practice

• Reporting and metrics

• Third-party integrations including Shopify

Each section has a written course summary, and once purchased, this course is available to students forever.

Course content and overview

This course is for you if you are a email marketing newbie or an experienced advertiser looking to improve your sales. You will learn about how to use MailChimp from start to finish. The course comprises over 8 detailed sections, each tackling an aspect of the MailChimp platform. At the end of the course, you will be able to:

• Collect emails and build your list

• Segment your listing using tags

• Create email marketing campaigns using MailChimp

• Create emails which drive traffic and convert

• Integrate your MailChimp with Shopify

• Use analytics to understand your performance

This course distils the instructor's enormous experience in online advertising and eCommerce 20+ digestible lessons. He is always happy to answer email questions and loves hearing from students.

Who this course is for:

• This course is suitable people who are new to email marketing and MailChimp
• but will also be of interest to existing users who are looking to improve their sales.
• This course includes downloadable guides which are a great reference for sellers of all abilities.