Course Includes:
- Price: FREE
- Enrolled: 294 students
- Language: English
- Certificate: Yes
Course Folder
What You’ll Learn
- Understand the fundamentals of market research
- including its purpose and importance in strategic decision-making.
- Differentiate between primary and secondary research and their respective applications in marketing.
- Master data collection techniques such as surveys
- interviews
- focus groups
- and observational research.
- Apply data analysis skills to transform raw data into actionable insights.
- Interpret findings to make data-driven decisions that drive growth and profitability.
- Present research findings effectively
- using professional reporting and visualisation techniques.
Requirements
- There are no specific prerequisites for this course
- making it suitable for beginners and experienced professionals alike. All that’s needed is an interest in learning how to use market research and data analysis to enhance marketing strategies. Access to a computer for data analysis exercises is recommended.
Description
Marketing Masterclass: Market Research and Data-Driven Insights is the third course in Hains Academy’s 20-course Marketing Masterclass series. This course provides an in-depth exploration of the essential skills and tools needed to conduct successful market research and leverage data-driven insights for strategic decision-making.
The course is structured into three comprehensive sections:
The fundamentals of market research: Understand the role of market research in strategic planning and the key differences between primary and secondary research. Build a strong foundation to approach research challenges with confidence.
Data collection techniques: You'll learn how to design effective surveys, conduct insightful interviews, facilitate focus groups, and utilise observational research. Master the art of gathering both quantitative and qualitative data to capture meaningful customer insights.
Data analysis and interpretation: Discover essential tools and techniques for analysing raw data. Uncover patterns in numerical data, identify themes in qualitative feedback, and transform complex information into actionable insights.
By the end of this course, you’ll have the skills to conduct comprehensive market research with confidence, gather and analyse data using proven techniques, and transform findings into actionable strategies that drive growth and profitability.
Ready to make smarter, data-driven marketing decisions? Let’s take your research skills to the next level!
Who this course is for:
- Aspiring marketers looking to build a strong foundation in market research techniques.
- Business owners and entrepreneurs aiming to make data-driven decisions for their ventures.
- Marketing professionals wanting to enhance their research and analytical skills.
- Students exploring careers in marketing
- research
- or analytics.
- Anyone interested in gaining actionable insights through market research to drive business success.
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