Course Includes:
- Price: FREE
- Enrolled: 4786 students
- Language: English
- Certificate: Yes
- Difficulty: Advanced
Coupon verified 11:51 PM (updated every 10 min)
Course Folder
What You'll Learn
- Build professional marketing dashboards in Excel that transform raw data into actionable insights for strategic decision-making,Master essential Excel functions including VLOOKUP
- IF statements
- SUMIF
- and COUNTIF to analyze and manipulate marketing data efficiently,Calculate and track critical marketing metrics such as ROI
- CTR
- conversion rates
- customer lifetime value
- and cost per acquisition,Import
- clean
- and structure marketing data from multiple sources using Power Query and advanced data preparation techniques,Create compelling data visualizations including interactive charts
- pivot tables
- slicers
- and combo charts for clear communication,Design three complete real-world dashboards: Digital Marketing Performance
- Social Media & Content Marketing
- and Sales & Revenue tracking,Implement dashboard design best practices for layout
- color schemes
- and user experience to create professional presentations,Automate marketing workflows by connecting Excel with other tools using Zapier to save time and eliminate repetitive manual tasks
Requirements
- Basic familiarity with Microsoft Excel (opening files
- entering data
- basic formulas),Access to Microsoft Excel 2016 or newer version (Windows or Mac),No prior experience with data analysis
- dashboards
- or marketing analytics required,Willingness to learn and practice with hands-on projects throughout the course
Description
Disclosure: This course contains the use of artificial intelligence.
Transform raw marketing data into powerful, decision-driving dashboards that elevate your marketing strategy. This comprehensive course teaches you how to build professional marketing dashboards in Excel from scratch, even if you're starting with basic spreadsheet skills.
You'll master essential Excel functions, data cleaning techniques, and visualization best practices specifically designed for marketing analytics. Learn to calculate and track critical metrics like ROI, CTR, conversion rates, customer lifetime value, and cost per acquisition with confidence.
Through three hands-on projects, you'll create real-world dashboards: a Digital Marketing Performance Dashboard to track campaign effectiveness, a Social Media & Content Marketing Dashboard to measure engagement and reach, and a Sales & Revenue Dashboard to monitor lead conversions and revenue streams.
You'll also discover how to automate repetitive tasks using Zapier, connecting Excel with your favorite marketing tools to save hours of manual work. Each module combines theory with practical application, ensuring you can immediately apply what you learn to your own marketing projects. The course includes downloadable templates, sample datasets, and step-by-step guidance through every dashboard creation process.
By the end of this course, you'll have a portfolio of professional dashboards and the skills to turn any marketing dataset into clear, actionable insights that drive business results. Perfect for marketers, analysts, entrepreneurs, and anyone who wants to make data-driven marketing decisions with confidence.
Who this course is for:
- Marketing professionals who want to make data-driven decisions and present insights effectively to stakeholders and management,Digital marketers seeking to track campaign performance
- measure ROI
- and optimize their marketing strategies with visual dashboards,Business analysts and data enthusiasts who want to specialize in marketing analytics and visualization techniques,Entrepreneurs and small business owners who need to monitor their marketing efforts and sales performance without expensive software,Social media managers looking to track engagement metrics
- content performance
- and prove the value of their social media activities,Students and career changers who want to add valuable Excel and marketing analytics skills to their professional toolkit
Recommended Courses
AI Foundations & Acceleration for Learning Designers
FREE
Master prompt engineering, AI content creation, and automated workflows to build better learning experience in half time
Enrolled
AI Governance & Compliance for Small Business: 2026 Guide
FREE
Master AI risk management, regulatory compliance, and ethical frameworks to protect your business.
Enrolled
Mastering AI Integration for Local Business
FREE
Your Step-by-Step Blueprint for Using AI to Automate, Market, and Scale Your Local Business
Enrolled
Cómo Usar el Creador de Sitios Web con IA de Hostinger 2026
FREE
Aprende a cómo crear un sitio web y una tienda online con el Creador de Sitios Web con IA de Hostinger.
Enrolled
Plugins de WordPress Para SiteGround 2026
FREE
Aprende a usar y configurar los plugins de WordPress para SiteGround paso a paso.
Enrolled
Amazon Afiliados: Cómo Crear una Página Web de Nicho 2026
FREE
Crea una página web de nicho para promocionar productos de Amazon Afiliados y genera ingresos por las ventas.
Enrolled
Elementor Hosting 2026: Crea una Tienda Online con WordPress
FREE
Aprende a cómo crear una tienda online desde cero con WordPress y Elementor Hosting, sin saber de programación.
Enrolled
Curso Básico de MailerLite: Crea Automatizaciones de Correo
FREE
Aprende a cómo crear automatizaciones de correo electrónico paso a paso con la plataforma de MailerLite.
Enrolled
Universidad de Elementor Pro, ¡Desde Cero Hasta Experto!
FREE
Aprende a crear aplicaciones web con WordPress y Elementor Pro, de forma fácil y simple, sin saber de programación.
EnrolledPrevious Courses
No-Code Development with Bubble – Complete Bootcamp 2026
FREE
Master Bubble no-code development by building 10+ real-world applications including SaaS platforms, CRM systems etc
Enrolled
Secure Python & Django: Build Hack-Proof Web Applications
FREE
Master secure coding practices in Python and Django to build bulletproof web applications. Learn threat modeling etc
Enrolled
Teaching with AI: A Hands-On Toolkit for Modern Educators
FREE
How To Use AI Effectively In The Classroom
Enrolled
Master Marketing Data Visualization & Insights Dashboard
FREE
Learn to transform marketing data into powerful visual stories using Python, Excel, Power BI, and Tableau.
Enrolled
Mastering Kibana: ELK Stack Visualization & Analytics
FREE
Learn Kibana visualization, Elasticsearch integration for advanced data analytics and monitoring solutions.
Enrolled
AI Email Marketing Mastery: Automation, Segmentation & Sales
FREE
Email Marketing with AI, Email Campaigns, CRM Integration, Personalization, Dynamic Content, GDPR, A/B Testing, AI Tools
Enrolled
Complete DataOps Mastery: Build Automated Data Pipelines
FREE
Master DataOps fundamentals, automation tools, and CI/CD practices to design robust data pipelines, implement quality
Enrolled
Master Dask: Python Parallel Computing for Data Science
FREE
Learn Dask arrays, dataframes & streaming with scikit-learn integration, real-time dashboards etc.
Enrolled
GenAI Revolution: Transform R&D with Cutting-Edge AI Tools
FREE
Master generative AI for prototyping, optimization, data generation, and breakthrough innovation in research workflows
Enrolled