Course Includes:
- Price: FREE
- Enrolled: 4542 students
- Language: English
- Certificate: Yes
- Difficulty: Advanced
Coupon verified 10:41 AM (updated every 10 min)
Course Folder
What You'll Learn
- Build professional marketing dashboards in Excel that transform raw data into actionable insights for strategic decision-making,Master essential Excel functions including VLOOKUP
- IF statements
- SUMIF
- and COUNTIF to analyze and manipulate marketing data efficiently,Calculate and track critical marketing metrics such as ROI
- CTR
- conversion rates
- customer lifetime value
- and cost per acquisition,Import
- clean
- and structure marketing data from multiple sources using Power Query and advanced data preparation techniques,Create compelling data visualizations including interactive charts
- pivot tables
- slicers
- and combo charts for clear communication,Design three complete real-world dashboards: Digital Marketing Performance
- Social Media & Content Marketing
- and Sales & Revenue tracking,Implement dashboard design best practices for layout
- color schemes
- and user experience to create professional presentations,Automate marketing workflows by connecting Excel with other tools using Zapier to save time and eliminate repetitive manual tasks
Requirements
- Basic familiarity with Microsoft Excel (opening files
- entering data
- basic formulas),Access to Microsoft Excel 2016 or newer version (Windows or Mac),No prior experience with data analysis
- dashboards
- or marketing analytics required,Willingness to learn and practice with hands-on projects throughout the course
Description
Disclosure: This course contains the use of artificial intelligence.
Transform raw marketing data into powerful, decision-driving dashboards that elevate your marketing strategy. This comprehensive course teaches you how to build professional marketing dashboards in Excel from scratch, even if you're starting with basic spreadsheet skills.
You'll master essential Excel functions, data cleaning techniques, and visualization best practices specifically designed for marketing analytics. Learn to calculate and track critical metrics like ROI, CTR, conversion rates, customer lifetime value, and cost per acquisition with confidence.
Through three hands-on projects, you'll create real-world dashboards: a Digital Marketing Performance Dashboard to track campaign effectiveness, a Social Media & Content Marketing Dashboard to measure engagement and reach, and a Sales & Revenue Dashboard to monitor lead conversions and revenue streams.
You'll also discover how to automate repetitive tasks using Zapier, connecting Excel with your favorite marketing tools to save hours of manual work. Each module combines theory with practical application, ensuring you can immediately apply what you learn to your own marketing projects. The course includes downloadable templates, sample datasets, and step-by-step guidance through every dashboard creation process.
By the end of this course, you'll have a portfolio of professional dashboards and the skills to turn any marketing dataset into clear, actionable insights that drive business results. Perfect for marketers, analysts, entrepreneurs, and anyone who wants to make data-driven marketing decisions with confidence.
Who this course is for:
- Marketing professionals who want to make data-driven decisions and present insights effectively to stakeholders and management,Digital marketers seeking to track campaign performance
- measure ROI
- and optimize their marketing strategies with visual dashboards,Business analysts and data enthusiasts who want to specialize in marketing analytics and visualization techniques,Entrepreneurs and small business owners who need to monitor their marketing efforts and sales performance without expensive software,Social media managers looking to track engagement metrics
- content performance
- and prove the value of their social media activities,Students and career changers who want to add valuable Excel and marketing analytics skills to their professional toolkit
Recommended Courses
AI Email Marketing Mastery: Automation, Segmentation & Sales
FREE
Email Marketing with AI, Email Campaigns, CRM Integration, Personalization, Dynamic Content, GDPR, A/B Testing, AI Tools
Enrolled
Build Progressive Web Apps: Python Django PWA Masterclass
FREE
Master PWA development with Python & Django. Create offline-capable, responsive apps from setup to Play Store deployment
Enrolled
Data-Centric Machine Learning with Python: Hands-On Guide
FREE
Master data preprocessing, feature engineering, and ML modeling techniques with a hands-on loan prediction project.
Enrolled
Business Development with GenAI: Fuel Growth & Leadership
FREE
Accelerate Business Growth with Generative AI: From Market Intelligence to Revenue Generation
Enrolled
Python Complete Course For Beginners
FREE
This Python Course is a Depth Introduction to Fundamental Python Programming Concepts and Python Programming Language.
Enrolled
The Complete Web Developer Bootcamp 2026
FREE
Master modern full-stack web development from scratch through hands-on projects.
Enrolled
Master Marketing Data Visualization & Insights Dashboard
FREE
Learn to transform marketing data into powerful visual stories using Python, Excel, Power BI, and Tableau.
Enrolled
Economy MCQs for UPSC CSE and State PCSs in English
FREE
Master Indian Economy for UPSC & State PCS: 200 High-Yield MCQs to Build Conceptual Clarity and Elimination Skills.
EnrolledPrevious Courses
CST Certified Surgical Technologist Practice Test 2026
FREE
Practice with Real Style MCQs and Clear Answer Explanations to Pass Your CST Exam with Confidence
Enrolled
Practice Tests For AIGP AI Governance Exam
FREE
Prepare for the AIGP Certification with Realistic Practice Tests, Exam-Style Questions, and Clear Answer Explanations
Enrolled
Practice Tests 2026 For CompTIA PenTest+ | PT0-002 Exam Prep
FREE
Prepare for the CompTIA PenTest+ (PT0-002) certification with practice tests and detailed answer explanations.
Enrolled
TABE Practice Test: Multiple Choice Questions with Answers
FREE
Practice Real TABE Exam Questions with Clear Answers and Explanations
Enrolled
Desarrolla de forma rápida APIs con FastAPI en Python
FREE
Aprende todo lo que necesitas saber para crear APIs de forma rápida con FastAPI, en Python.
Enrolled
SC-300 Practice Tests 2026 | Microsoft Identity Admin Prep
FREE
SC-300 practice tests for Microsoft Identity and Access Administrator with realistic questions, answers & exam prep.
Enrolled
Microelectromechanical Systems I: Fundamentals of MEMS
FREE
MEMS: Fundamentals, Scaling Laws, and Microscale Physics
Enrolled
Aprende Bases de Datos Distribuidas en 14 Días, con Práctica
FREE
Domina en 14 Días las 3 Plataformas de Bases de datos Distribuidas, CockroachDB, Google Spanner y YugaByteDB.
Enrolled
Python प्रोग्रामिंग 2025: शुरुआती से एडवांस तक Step-by-Step
FREE
Python को शुरू से सीखें – Variables, Data Types, Logic Building, Lists और Real Coding Skills आसान तरीके से
Enrolled