Requirements

• A strong desire to master conversion rate optimization (CRO)
• Having a good understanding of marketing concepts
• No previous CRO experience is needed
• No prior coding or statistical knowledge

Description

This course is designed to equip you with the essential skills and knowledge to optimize your website's performance and drive more conversions. By understanding the intricacies of the conversion funnel, leveraging powerful tools like GA4 and Clarity, and conducting thorough audits of your website's UX, UI, and SEO, you'll learn how to create a seamless customer journey and maximize your website's revenue potential.

You'll begin by delving into the fundamentals of CRO, including the conversion funnel and the importance of UTM parameters for tracking and analyzing your website's performance. Next, you'll explore how to integrate GA4 and Clarity with your website to gain valuable insights into user behavior and identify areas for improvement.

Throughout the course, you'll learn to conduct

• In-depth audits of various aspects of your website, including user experience, user interface, e-commerce structure, website load time, internal site search, browser and mobile responsiveness, on-page SEO, product pages, color psychology, and the checkout process etc.

• Analyzing qualitative data from Clarity, you'll gain a deeper understanding of your users' needs and preferences, enabling you to make data-driven decisions to enhance your website's conversion rate.

By the end of this course, you'll be equipped with the tools and strategies to optimize your website for maximum conversions, increase your customer base, and drive significant growth for your business.

Who this course is for:

• Beginner and intermediate conversion specialists
• Online marketers
• Web designers and developers
• Marketers
• Business owners and e-commerce managers