Requirements

• Basic Computer Literacy – Learners should be comfortable using a computer and navigating the internet.
• Access to a Google Ads Account – A Google Ads account is required to follow along with the practical steps in the course.
• Willingness to Learn New Tools – No prior experience with Google Ads is needed
• but learners should be ready to explore tools like Google Tag Manager and Google Analytics 4.
• Reliable Internet Connection – A stable internet connection is necessary for accessing the course materials and setting up online tools.
• Access to a Charity or Nonprofit Organization – The course is designed for learners working in or with a charitable organization
• but it can also benefit anyone wanting to learn Google Ads for social good.
• "Basic Knowledge of Your Charity’s Goals – Understanding your organizations mission and goals will help you apply what you learn more effectively to your campaigns."

Description

Are you part of a charity or nonprofit looking to make the most of Google Search Ads? This comprehensive course, "Mastering Google Search Ads for Charities: A Step-by-Step Guide", is designed specifically to help charitable organizations create, manage, and optimize Google Ads campaigns effectively, ensuring every marketing dollar counts.

In this course, you'll learn how to align your Google Ads strategy with key guidelines, set up essential tools like Google Tag Manager and Google Analytics 4 (GA4), and develop targeted campaigns using AI-powered tools like ChatGPT and the Google Keyword Planner. Whether you're new to digital advertising or looking to improve your charity's online presence, this course will guide you through each step—from installing the right tools to crafting compelling ad copy.

What You Will Learn:

• How to set up and manage a Google Ads account for your charity.

• The importance of using Google Tag Manager and Google Analytics 4 (GA4) to track campaign performance.

• How to generate effective keywords using ChatGPT and Google Keyword Planner.

• Crafting high-converting ad copy tailored to your charity’s mission.

• How to stay compliant with Google Ads policies while maximizing results.

By the end of the course, you will have the skills to run impactful Google Ads campaigns that drive donations, raise awareness, and support your charity’s goals. No prior experience is required—this course is tailored for beginners and those new to digital advertising in the nonprofit space.

Join us and empower your charity to reach a broader audience online!

Who this course is for:

• Charity Marketing Professionals – Those responsible for managing online marketing efforts for charities and nonprofits who want to improve their Google Ads skills.
• Nonprofit Leaders
• Fundraising Teams
• Volunteers and Staff
• Beginners in Digital Advertising
• Social Media Managers for Charities