Course Includes:
- Price: FREE
- Enrolled: 440 students
- Language: English
- Certificate: Yes
- Difficulty: Beginner
Coupon verified 11:23 PM (updated every 10 min)
Course Folder
What You'll Learn
- Understand the core principles of product marketing and how AI transforms each stage of the marketing lifecycle.,Use leading AI tools like ChatGPT
- Claude
- and Perplexity to automate research
- content creation
- and campaign execution.,Conduct market research
- competitor analysis
- and campaign planning using AI-driven insights and data.,Create high-performing marketing content
- including ads
- emails
- and blog posts
- with the help of generative AI.,Build and optimize customer communication workflows
- including lead generation
- email sequences
- and follow-ups using AI.,Apply prompt engineering frameworks and techniques to get more accurate
- consistent
- and high-quality results from AI tools.,Analyze customer feedback
- trends
- and performance data to make smarter
- data-driven marketing decisions.,Develop scalable
- AI-powered marketing systems that increase efficiency
- personalization
- and overall business impact.
Requirements
- No prior experience in AI or product marketing is required — this course is designed for beginners and professionals alike.,Basic understanding of marketing concepts (such as customers
- products
- and messaging) is helpful but not mandatory.,A computer or laptop with a stable internet connection is required.,Access to AI tools such as ChatGPT
- Claude
- or Perplexity (free or paid versions) is recommended.,Willingness to experiment
- learn new tools
- and apply AI in real-world marketing scenarios.
Description
*This course includes the use of artificial intelligence tools.
Most marketers today are already experimenting with AI tools like ChatGPT, Claude, or Perplexity — but very few know how to use them strategically to drive real product marketing results.
This course focuses on practical application, not theory.
You will learn how to use AI as a core part of your product marketing workflow — from market research and campaign planning to content creation and customer communication.
Instead of treating AI as a “nice-to-have,” you’ll learn how to turn it into a competitive advantage.
What this course covers:
Using AI tools to conduct market research and competitor analysis.
Building data-driven campaign strategies with AI insights.
Creating high-converting content, including ads, emails, and blog posts.
Automating social media, lead generation, and customer communication.
Personalizing marketing at scale using AI.
Applying prompt engineering frameworks to improve AI outputs.
Analyzing customer feedback and market trends using AI.
Building efficient, AI-powered marketing workflows.
Who this course is for
This course is designed for:
Product marketers who want to work faster and smarter with AI.
Digital marketers and growth specialists looking to scale results.
Founders and startup teams building go-to-market strategies.
Professionals who want to future-proof their marketing skills.
No technical background or programming skills are required.
How the course is structured
The course starts with the fundamentals of product marketing and AI tools.
You will then move into real-world applications, including research, campaign planning, and content creation.
In the final sections, you will focus on automation, customer engagement, and advanced prompt engineering techniques.
Course outcome
By the end of the course, you will be able to use AI tools confidently to plan campaigns, create content, automate workflows, and make better marketing decisions.
You will gain a practical, job-ready skillset that allows you to work more efficiently and deliver stronger marketing results.
Enroll now and unlock the potential of AI in product marketing.
Who this course is for:
- Product marketers who want to integrate AI into their daily workflows and increase efficiency.,Digital marketers
- growth specialists
- and content creators looking to scale their results with AI tools.,Founders
- entrepreneurs
- and startup teams who want to use AI to improve go-to-market strategies and campaigns.,Marketing managers and teams aiming to automate processes and make more data-driven decisions.,Professionals transitioning into product marketing or AI-driven roles.,Anyone curious about how to use tools like ChatGPT
- Claude
- and Perplexity to enhance marketing performance and productivity.
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