What You'll Learn

  • Introduction to Strategy and Product Development
  • Introduction to Human-Centric Innovation
  • Understanding Actionable insignts
  • Human-centered design thinking
  • Data collection techniques for strategic insights
  • Qualitative research methods in product development
  • Quantitative research approaches for strategy formulation

Requirements

  • For a better learning experience
  • we suggest you to use a laptop / mobile phone / pen and paper for taking notes
  • highlighting important points
  • and making summaries to reinforce your learning.

Description

Welcome to Course: Professional Diploma in Customer Centricity & Design Thinking by MTF Institute

video materials of that course equal to course: Research Methodologies in Strategy and Product Development,
and you will see additional articles


Course provided by MTF Institute of Management, Technology and Finance

MTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance.

MTF R&D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things.

MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.

MTF is present in 208 countries and has been chosen by more than 400 000 students.


Course Author:

Alex Amoroso is a seasoned professional with a rich background in academia and industry, specializing in research methodologies, strategy formulation, and product development. With a Doctorate Degree from the School of Social Sciences and Politics in Lisbon, Portugal, where she was awarded distinction and honour for her exemplary research, Alex Amoroso brings a wealth of knowledge and expertise to the table.

In addition to her doctoral studies, Ms. Amoroso has served as an invited teacher, delivering courses on to wide range of students from undergraduate level to business students of professional and executives courses. Currently, at EIMT in Zurich, Switzerland, she lectures for doctoral students, offering advanced instruction in research design and methodologies, and in MTF Institute Ms. Amoroso is leading Product Development academical domain.

In synergy between academical and business experience, Ms. Amoroso achieved high results in business career, leading R&D activities, product development, strategic development, market analysis activities in wide range of companies. She implemented the best market practices in industries from Banking and Finance, to PropTech, Consulting and Research, and Innovative Startups.

Alex Amoroso's extensive scientific production includes numerous published articles in reputable journals, as well as oral presentations and posters at international conferences. Her research findings have been presented at esteemed institutions such as the School of Political and Social Sciences and the Stressed Out Conference at UCL, among others.

With a passion for interdisciplinary collaboration and a commitment to driving positive change, Alex Amoroso is dedicated to empowering learners and professionals for usage of cutting edge methodologies for achieving of excellence in global business world.


Customer Centricity is a business philosophy that puts the customer at the heart of every decision. It's about understanding their needs, wants, and motivations, and then using that information to create products, services, and experiences that delight them.

Design Thinking is a human-centered problem-solving process that helps you develop solutions that are not only feasible but also desirable. It's a iterative approach that involves understanding the problem, brainstorming solutions, prototyping, testing, and refining.


Key Focuses:

  • Empathy: Both customer centricity and design thinking require a deep understanding of the people you're designing for. This means putting yourself in their shoes and seeing the world from their perspective.

  • Iteration: Neither process is linear. You'll learn as you go and need to be prepared to adapt your ideas based on new information.

  • Testing: It's crucial to test your ideas with real customers to see how they respond. This helps ensure that you're creating something that people actually want and need.


Why They're Important:

For Companies:

  • Increased Customer Satisfaction and Loyalty: By focusing on what customers want, you're more likely to create products and services that they'll love. This leads to higher satisfaction, loyalty, and repeat business.

  • Improved Innovation: Customer centricity and design thinking can help companies develop new products and services that are more likely to be successful.

  • Reduced Costs: Understanding customer needs upfront can help avoid costly mistakes down the road.


For Careers:

  • In-Demand Skills: The ability to think creatively and solve problems from a customer's perspective is highly sought after by employers.

  • Increased Marketability: These skills can help you stand out from the competition and land your dream job.

  • Better Problem-Solving: You'll develop a more holistic approach to problem-solving that considers not just the technical feasibility of a solution but also its desirability and usability.

Who this course is for:

  • No special requirements. A course for anyone who wants to build career in Strategy and Product Development
  • "Customer Centricity is a business philosophy that puts the customer at the heart of every decision. Its about understanding their needs
  • wants
  • and motivations
  • and then using that information to create products
  • services
  • and experiences that delight them."
  • "Design Thinking is a human-centered problem-solving process that helps you develop solutions that are not only feasible but also desirable. Its a iterative approach that involves understanding the problem
  • brainstorming solutions
  • prototyping
  • testing
  • and refining."
  • "Key Focuses: Empathy: Both customer centricity and design thinking require a deep understanding of the people youre designing for. This means putting yourself in their shoes and seeing the world from their perspective. Iteration: Neither process is linear. Youll learn as you go and need to be prepared to adapt your ideas based on new information. Testing: Its crucial to test your ideas with real customers to see how they respond. This helps ensure that youre creating something that people actually want and need."
Professional Diploma: Customer Centricity & Design Thinking

Course Includes:

  • Price: FREE
  • Enrolled: 11853 students
  • Language: English
  • Certificate: Yes
  • Difficulty: Beginner
Coupon verified 09:37 PM (updated every 10 min)

Recommended Courses

Veeam Certified Engineer (VMCE) v12.1 Practice Exams 2025
0
(0 Rating)
FREE

Prepare for the Veeam Certified Engineer (VMCE) v12.1 Exam with High-Quality Practice Questions and In-Depth Explanation

Enrolled
Comprehensive Cloud Computing Practice Test: Skills Mastery
4.423077
(13 Rating)
FREE

Comprehensive Cloud Computing Practice Test: Test Your Knowledge with Practice Questions

Enrolled
Shopify guide: The complete shopify store creation course
4.46
(1015 Rating)
FREE

Shopify for beginners: Build you own e-commerce with shopify. No shopify experience or shopify knowledge needed

Enrolled
Introduction to Forex- learn to trade forex by yourself
4.36
(1286 Rating)
FREE

Learn to Trade The Forex market - Get a complete understanding of Forex market and a complete introduction to forex

Enrolled
Executive Certificate in Business Leadership
4.4
(141 Rating)
FREE
Category
Business, Management, Leadership
  • English
  • 8873 Students
Executive Certificate in Business Leadership
4.4
(141 Rating)
FREE

Executive Certificate in Business Leadership by MTF Institute

Enrolled
Software Architecture and Clean Code Design in OOP
4.55
(596 Rating)
FREE

Learn design patterns and principles for Object-oriented programming to make your software scalable and easy to maintain

Enrolled
The Complete Python Bootcamp from Zero to Expert
4.1412215
(463 Rating)
FREE
Category
Development, Programming Languages, Python
  • English
  • 45287 Students
The Complete Python Bootcamp from Zero to Expert
4.1412215
(463 Rating)
FREE

Become a Python Expert. Learn Python Programming From Scratch with Hands on Exercises. Learn Data Science, Games & Apps

Enrolled
Mastering Wave Effects in Epoxy: Create Stunning Ocean Art
0
(0 Rating)
FREE

Master wave effects with epoxy resin, including surface preparation, color mixing, and professional application techniqu

Enrolled

Previous Courses

VMware Cloud Foundation 5.2 Architect Exam VCP-VCF
5.0
(2 Rating)
FREE

Master VMware Cloud Foundation 5.2 Architecture: Prepare for the VCP-VCF Certification with Confidence!

Enrolled
Machine Learning - Fundamental of Python Machine Learning
4.2352943
(439 Rating)
FREE
Category
Development, Data Science, Machine Learning
  • English
  • 43570 Students
Machine Learning - Fundamental of Python Machine Learning
4.2352943
(439 Rating)
FREE

Learn The Most Effective Machine Learning Techniques in Python

Enrolled
Advanced Program in Product Development and Management
4.31
(146 Rating)
FREE
Category
Business, Entrepreneurship, MBA
  • English
  • 13990 Students
Advanced Program in Product Development and Management
4.31
(146 Rating)
FREE

Advanced Program in Product Development and Management by MTF Institute

Enrolled
Mastering Microsoft Excel in Hindi
4.647059
(18 Rating)
FREE
Category
Office Productivity, Microsoft, Microsoft Excel
  • Hindi
  • 997 Students
Mastering Microsoft Excel in Hindi
4.647059
(18 Rating)
FREE

Unlock the Full Potential of Excel with Functions, Data Analysis, Automation, and AI

Enrolled
Generative AI in Testing: Revolutionize Your QA Processes
3.8055556
(36 Rating)
FREE

Elevate Your Testing Game: Leveraging Generative AI for Smarter Quality Assurance

Enrolled
أساسيات الذكاء الاصطناعي: مقدمة عن تقنيات الذكاء الاصطناعي
3.76
(171 Rating)
FREE

أساسيات الذكاء الاصطناعي: مقدمة عن تقنيات الذكاء الاصطناعي من معهد "ام تي اف" للإدارة والتقنية والمالية

Enrolled
Easily Set Up Exports Online | Amazon Global Selling Focus
4.15
(126 Rating)
FREE

Create online business empire on top eCommerce marketplaces like Amazon Global Selling. Step by step. Easy Methods

Enrolled
Cybersecurity and Ethical Hacking in Hindi (हिन्दी)
4.276786
(60 Rating)
FREE

Cybersecurity और Ethical Hacking स्किल्स में महारत हासिल करें: थ्रेट्स को डिटेक्ट और सिस्टम्स को प्रोटेक्ट करना सीखें

Enrolled
Mastering AI Agents with Lyzr Agent Studio : NoCode Platform
4.0
(2 Rating)
FREE

Building AI Agents with Lyzr – The Simplest Agent Framework for Secure and Scalable GenAI Apps

Enrolled

Total Number of 100% Off coupon added

Till Date We have added Total 663 Free Coupon. Total Live Coupon: 525

Confused which course 100% Off coupon is live? Click Here

For More Updates Join Our Telegram Channel.