Requirements

• Basic knowledge of web development or familiarity with website structure is helpful but not required.
• Access to a website or web project to apply technical SEO practices would enhance learning but isn’t necessary.
• Willingness to learn and adapt to evolving SEO practices. No prior SEO experience is needed.

Description

Technical SEO Course: Beginner to Advanced 2025 is a comprehensive program designed to equip you with the skills to master technical SEO for improved website performance and search engine rankings. This course covers foundational to advanced SEO tactics, suitable for both beginners and experienced professionals looking to deepen their technical SEO knowledge.

In this course, you’ll explore essential SEO concepts, from understanding orphan pages, canonical tags, and rich snippets to tackling advanced strategies like crawl optimization, sitemap configuration, and schema implementation. You’ll learn how to audit websites using tools like Screaming Frog, Traffic Travis, and Sitebulb, and get hands-on experience with optimizing WordPress, dealing with 404 and 301 redirects, and fine-tuning page speed.

The curriculum also delves into intricate technical fixes, such as addressing duplicate content, optimizing robots.txt for indexation, managing meta tags, and configuring author schema. You’ll gain proficiency in troubleshooting common SEO issues with Google Search Console, addressing crawl errors, managing backlinks, and auditing page speed with Google PageSpeed API. Additionally, we’ll guide you through implementing Open Graph data, handling breadcrumb navigation, and applying advanced SEO analytics using Chrome DevTools and Google Data Studio.

Whether you’re working with e-commerce sites, blogs, or corporate websites, this course provides actionable insights to enhance site visibility, user experience, and overall SEO health. By the end, you’ll be prepared to conduct a complete technical SEO audit, diagnose and resolve indexing issues, and implement SEO strategies that align with the latest industry standards, positioning your site for long-term success in search engine rankings.

1. Foundational SEO Concepts

   • Introduction to technical SEO principles

   • Understanding trailing vs. non-trailing slash URLs

   • Overview of orphan pages, rich snippets, Open Graph data, and breadcrumb navigation

2. Meta Tags & Content Optimization

   • Importance of robots meta tag, canonical tags, and sitemap types

   • Deep dive into HTML meta tags relevant for SEO

   • Managing thin content, doorway pages, and duplicate content (internal & external)

3. Website Structure & Indexation

   • Configuring and submitting sitemaps

   • Optimizing robots.txt for indexation

   • Avoiding indexing issues with pagination, product pages, and canonicalization

4. Google Search Console & SEO Tools

   • Using Google Search Console to fix common errors (404s, redirects, noindex tags)

   • Tools like Screaming Frog, Traffic Travis, and Sitebulb for audits and diagnostics

5. Page Performance & Speed Optimization

   • Conducting a speed audit using Chrome DevTools and Google PageSpeed API

   • Reducing server response time, minifying files, and optimizing images

6. Advanced SEO Techniques

   • Schema implementation (site navigation, organization, FAQ)

   • Managing backlinks (disavow tool, fixing low-quality links)

   • Handling technical issues in WordPress, including crawl optimization and plugins

7. SEO Audit and Troubleshooting

   • Conducting a full technical SEO audit using templates

   • Addressing indexing issues, link conflicts, and content visibility

   • Checking and fixing errors in titles, meta descriptions, and headers

8. Content Quality & Compliance

   • Ensuring content structure, grammar, and relevance

   • Compliance with copyright tags, contact information, and footer details

   • Using social sharing, no-follow links, and DMCA for site credibility and authority

Who this course is for:

• This course is ideal for beginners who want a strong foundation in technical SEO as well as experienced marketers looking to deepen their SEO skills. It suits web developers
• content creators
• digital marketers
• and anyone aiming to improve website performance and search visibility.