This course contains the use of artificial intelligence.

LinkedIn is not a digital CV. For a consultant, founder or B2B seller, it is a search engine, a reputation system and a sales channel operating at the same time.

The social selling problem

Most professionals use only one part of that system. They publish without a clear position, search without a repeatable prospecting method, or automate outreach before earning trust. The result is activity without conversations and connections without pipeline.

This course connects the full process: become findable, communicate a position prospects remember, publish content that creates credibility, identify the right people, start useful conversations and measure whether visibility converts into revenue.

What you will build

You will optimize your profile around the searches prospects and decision-makers actually run. You will create a positioning statement, messaging matrix, visual identity and content system so your profile works like a focused landing page rather than a list of previous jobs.

Then you will learn Boolean and X-ray search, Sales Navigator logic, prospecting plugins, contact discovery and multi-platform research across LinkedIn, Facebook, X, Instagram, GitHub, YouTube, Telegram and professional communities.

From visibility to revenue

Social selling is still selling. The course therefore covers AIDA, SPIN, BANT, buyer personas, value propositions, objection handling, negotiation and closing. You will connect content and outreach to a CRM, use AI and automation responsibly, and track CAC, LTV, conversion, pipeline quality and NPS.

A practical and honest curriculum

Several lessons were originally recorded for recruiting, employer communication and professional search. They are included because the mechanics transfer directly: the same Boolean query that finds a candidate finds a decision-maker; the same positioning architecture that builds an employer brand builds an expert brand. Every description makes that context explicit.

What is included

• Lifetime access to all course materials

• Active instructor support in the Q&A section

• Udemy Certificate of Completion

• Practical tools, frameworks and real business cases

• Additional courses, resources and templates in the BONUS section

Who is teaching this

Mike is the number one HR instructor on Udemy, with more than 1.6 million course enrolments and over 150,000 professionals trained. He built the people function at the unicorn Preply and worked at Wargaming, Alfa-Bank and iDeals. His career and business grew through professional reputation, useful content and relationships built before a sales conversation began.

Start now

Open LinkedIn and look at your last twenty connections. How many could become a client, referral partner or credible introduction? This course turns that random network into a deliberate social selling system. Enrol and begin with your profile today.