This course contains the use of artificial intelligence.

LinkedIn is not a digital CV. For a consultant, founder or B2B seller it is a search engine, a reputation system and a sales channel at the same time. Here are 362 tools to use all three: 181 ready-to-use templates, procedures, checklists, question lists and AI prompts, 56 models and methods, 124 services shown on screen and the Social Selling Path Map.

Open a lecture, take the template, improve one part of your LinkedIn presence today.

The social selling problem

Most professionals use only one part of the system. They publish without a clear position, search without a repeatable prospecting method, or automate outreach before they have anything worth saying. The profile gets views, the posts get likes, and the pipeline stays empty.

What changes after this course

Your profile and brand say clearly who you help and how. Prospecting follows a repeatable method, content and campaigns build trust, messages start real conversations, and an outreach system with CRM and KPIs turns attention into clients.

What is inside: 362 tools, counted lecture by lecture

You do not have to take this number on trust. Open any lecture and read its description: every tool inside is listed there by name.

• 37 downloadable resources: the lecture presentations plus the Social Selling Path Map
• 181 ready-to-use tools inside the presentations:
• 55 templates and sample documents: LinkedIn connection request, brand positioning statement, tone of voice, sales storytelling
• 45 step-by-step procedures and workflows: five-touch sales outreach, expert interview content production, brand voice agent training, brand mention monitoring
• 22 checklists: LinkedIn profile completion, brand audit readiness, messaging consistency, brand identity launch
• 19 question lists and scripts: buyer persona questions, customer needs discovery, sales objection responses, customer referral request
• 17 ready AI prompts: brand positioning generation, messaging matrix generation, brand voice agent, campaign headline generation
• 10 search strings: LinkedIn X-ray search, Boolean search, contact information sourcing, company and tenure sourcing
• 5 other working tools, 5 matrices and 3 metric sets: LinkedIn advanced search operators, competitor comparison, brand architecture decisions, GitHub candidate search operators
• 56 models and methods explained with examples: AIDA persuasion framework, buyer journey, social selling, consultative selling
• 124 services shown on screen, including LinkedIn Sales Navigator, Canva, ChatGPT, Claude and Hunter

Where the tools are

Profile and prospecting (2 sections, 71 tools). Profile optimisation, network growth, X-ray, Sales Navigator and plugins.

Personal brand (2 sections, 89 tools). Positioning, messaging, identity, campaigns and social proof.

Social selling across networks (2 sections, 67 tools). LinkedIn, X, Facebook, Xing and niche networks.

Content and paid reach (2 sections, 59 tools). Content marketing, email, video, SEO, remarketing and analytics.

Selling and outreach systems (2 sections, 88 tools). AIDA, SPIN, BANT, CRM, AI and KPIs.

Automation and tools (2 sections, 44 tools). Scraping, contacts, sequences, pipeline platforms and qualification.

Who is teaching

I am Mike, the #1 HR instructor on Udemy, with 1,800,000+ course enrollments from 170,000 students, and the author of about 200 books on Amazon. I built the people system at Preply as it became a unicorn and worked at Wargaming, iDeals and Alfa-Bank across 20 years in HR. I hold PHRi, SHRM-CP and HCI sHRBP certifications and represent HRCI in Eastern Europe. I am also a founder and lead the strategy of my own academy.

LinkedIn has shaped my own career: both Wargaming and iDeals found me there and offered me a job. I have rewritten my profile about fifty times; after one rework, views over 90 days grew from 865 to 2,264, and my network is close to 30,000 contacts.

How to use the course

Start with the Social Selling Path Map and the profile section, then go to prospecting, brand, content or outreach as your pipeline needs. Section and lecture titles show how many tools are inside, and each lecture description lists them by name.

What is included

• 38 lectures across 13 sections, 20.5 hours
• 37 downloadable resources: lecture presentations and the Social Selling Path Map
• 362 tools across the lessons, including 124 services shown on screen
• Lifetime access to all materials
• Active instructor support in the Q&A section
• A Udemy Certificate of Completion

Where to start

Read your LinkedIn headline as a stranger would and write in one line who you help and with what. Enrol now and start your first lesson today.