This course contains the use of artificial intelligence.

Are you someone who wants to join the retail industry?

Are you someone who wants to be a retail entrepreneur?

Or anyone who wants to know more about this interesting industry?

If the answer to all these questions is a yes, then you’ve landed on the right place

Retail is an ever-growing industry. Retail management saves time and ensures the customers easily locate their desired merchandise and return home satisfied. An effective management avoids unnecessary chaos at the store and rather increase the sales of the store. This course is suitable for all - Operation, Sales, VM, HR, Logistics if you want to enter in Retail domain.

What you will learn

This diploma takes you from retail basics to practical retail management skills, covering merchandising, category management fundamentals, pricing, supply chain and digital marketing for ecommerce growth, with case studies, Excel exercises and a capstone project.

• Retail Industry Overview: meaning of retail, evolution and trends, key players, the 7Ps of the retail ecosystem, and departments and functions inside a retail business

• Retail Business Models: retail formats, organised vs unorganised retail, EBO vs MBO, franchise vs company-owned stores

• Business Strategy: the marketing mix, PESTLE, STP, SWOT and TOWS, Porter’s Five Forces, BCG Matrix and Ansoff Matrix, the strategy frameworks used in management consulting, applied through brand case studies

• Buying and Merchandising: what a product is in modern retail, buying and merchandising mistakes, national brands, private labels and white labels, and category management fundamentals: choosing the product range and arranging it for sales (continued under Visual Merchandising and planograms)

• Pricing Strategies: pricing methods, price elasticity of demand with Excel calculations, willingness-to-pay surveys

• Supply Chain and Inventory Management: supply chain basics, demand planning, and sales forecasting in Excel (moving average, exponential smoothing, Holt-Winters, seasonality index and regression models), tags and labels, barcodes and GTIN, supply chain KPIs

• Warehouse Management: warehouse essentials and functions, the factors that decide how many warehouses you need, PO vs GRN documentation

• Shrinkage Management: causes of shrinkage, the CRAVED model, risk matrix, prevention strategies

• Sales and Service Excellence: customer touchpoints, brand promises, the GUEST model, gaining attention, understanding needs, product demonstration, objection handling

• Digital Marketing: marketing for retail and ecommerce growth: SEO, SEM, Google Ads, PPC, social media ads, LinkedIn, mobile marketing, content strategy, growth hacking, digital marketing KPIs

• Visual Merchandising: store design, exteriors and interiors, layouts, display and fixtures, merchandise arrangement, signage, planograms, expert tricks

• Luxury Brands, Point of Sale (POS), Business Acumen and CRM: luxury brand case studies, POS systems, retail terminology and KPIs, customer relationship management

• Design Thinking and Creativity for Innovation: the five stages, personas, journey maps, empathy maps, 5 Whys, fishbone analysis, SCAMPER, prioritisation techniques, prototyping, guerrilla marketing

• People and Team Management: HRM basics, recruitment and Boolean search, the STAR technique, hiring biases, ADDIE and Bloom’s Taxonomy, performance management (SMART goals, KRAs and KPIs, multi-source appraisal), feedback, Maslow, DISC and Belbin team roles

• Process Improvement, Communication and Email Etiquette: Lean and Six Sigma, 7Cs of communication, professional email writing

• Technology and Legal: MS Excel basics, Gantt charts, Google Drive, Google Forms, common legal terms for retail professionals

• Leadership Quotient (LQ): leadership self-assessment, assertive communication, change management, conflict management

• Retail Glossary and Capstone Project: key retail terms explained, and a final project to apply everything you learned