This course contains the use of artificial intelligence.

Most strategies are not wrong. They are simply never executed: the document exists, the offsite happened, and by March nobody can say what the company is trying to do. Here are 367 tools to close that gap: 221 ready-to-use question lists, templates, procedures, checklists and matrices, 124 models and methods, 21 services shown on screen and a strategy rollout timeline workbook.

Open a lecture, take the tool, use it in your next planning cycle.

Where the distance opens up

The failure is rarely the thinking. It is everything between the thinking and Monday morning: goals nobody owns, communication nobody heard, change nobody prepared for, and managers who were never taught to run any of it. Twelve smart people leave an offsite with a flipchart and no owner for anything on it.

What changes after this course

The strategy has a clear structure and a written plan. Goals are set as OKR, owned by people and reviewed every quarter. Communication reaches every audience, change follows a clear sequence, and managers know how to delegate, coach and hold one-to-ones that keep the strategy moving.

What is inside: 367 tools, counted lecture by lecture

You do not have to take this number on trust. Open any lecture and read its description: every tool inside is listed there by name.

• 43 downloadable resources: the lecture presentations plus the strategy rollout timeline workbook
• 221 ready-to-use tools inside the presentations:
• 62 question lists and scripts: strategic plan questions, vision development questions, resource request evaluation questions, OKR retrospective questions
• 57 templates and sample documents: strategic plan structure, stakeholder analysis matrix, Balanced Scorecard, strategy implementation plan
• 39 step-by-step procedures and workflows: five-step strategic planning, two-day strategic session facilitation, four disciplines of execution, OKR planning cycle
• 36 checklists: mission statement, performance metric quality, OKR quality, bad strategy diagnosis
• 25 scorecards, rubrics and matrices: strategic gap analysis, SWOT analysis, PESTEL analysis, RACI matrix
• 2 formulas and metric sets: human capital management metrics, five areas of communication evaluation
• 124 models and methods explained with examples: Porter's generic strategies, strategy diamond, resource-based view, goal-setting theory
• 21 services shown on screen, including Perdoo, Lattice, 15Five, Jira, Asana and Miro

Where the tools are

• Strategic thinking and functional strategies (3 sections, 127 tools). The strategy model, organisational development, performance, development, reward and international strategy.
• Strategic planning and the strategy session (2 sections, 54 tools). The plan, the team, the starting point, the session and turning it into action.
• OKR (3 sections, 56 tools). Principles, the cycle, alignment, closing the cycle and tooling.
• Internal communication (2 sections, 46 tools). Audit, goals, audiences, channels, rollout and measurement.
• Leading change (2 sections, 32 tools). Why change fails, Kotter's eight steps, emotion, vision and making change stick.
• Managers who execute (3 sections, 105 tools). Competencies, delegation, teams, coaching, one-to-ones and the people system.

Who is teaching

I am Mike, the #1 HR instructor on Udemy, with 1,800,000+ course enrollments from 170,000 students, and the author of about 200 books on Amazon. I built the people system at Preply as it became a unicorn and worked at Wargaming, iDeals and Alfa-Bank across 20 years in HR. I hold PHRi, SHRM-CP and HCI sHRBP certifications and represent HRCI in Eastern Europe. I am also a founder and lead the strategy of my own academy.

At Wargaming the company held strategy sessions, then the cascade went down: an offsite for marketing leaders, then offsites for each marketing department with their people. At iDeals the CEO used to dictate quarterly goals to the top team, and they were quietly sabotaged. When we moved to OKR, every leader wrote their own goals while the CEO wrote the company's, and we put them on one board with sticky notes. For the CEO it was the first time he saw how his people understood their goals.

How to use the course

Start with the strategy rollout timeline workbook, then follow the blocks in the order the work happens, from strategic thinking to the managers who execute. Section and lecture titles show how many tools are inside, and each lecture description lists them by name.

What is included

• 44 lectures across 16 sections, 20.5 hours
• 43 downloadable resources: lecture presentations and a strategy rollout workbook
• 367 tools across the lessons, including 21 services shown on screen
• Lifetime access to all materials
• Active instructor support in the Q&A section
• A Udemy Certificate of Completion

Where to start

Write down your company's three most important goals for the next quarter and the person who owns each of them. Enrol now and start your first lesson today.