Requirements

• Basic Computer Skills
• Understanding of Websites
• Digital Marketing Fundamentals (Optional)
• Analytical Thinking

Description

This SEO course is a step-by-step guide to optimizing websites, improving search engine rankings, and driving organic traffic. It covers essential on-page, off-page, and technical SEO strategies, making it ideal for beginners and experienced marketers.

The course begins with Module 1, which introduces foundational SEO concepts, including its types, methods, and terminology. Module 2 delves into search engine operations, explaining how they index and rank content. Module 3 explores various types of searches, highlighting their features, advantages, and limitations.

Building on this knowledge, Module 4 focuses on keyword research, including difficulty assessment and keyword types, equipping you to target the right audience. Module 5 emphasizes creating effective Meta Titles and Descriptions while explaining open graph meta tags for improved social media visibility.

Module 6 addresses technical SEO, covering robots.txt files, canonical tags, and XML sitemaps to enhance crawlability and indexation. Module 7 introduces schema markup, explaining its types, benefits, and testing methods.

In Module 8, you’ll learn about backlinks and the mechanics of link juice for off-page optimization. Tools like Google Search Console (Module 9) and Google Analytics (Module 10) are examined for their features and benefits in tracking performance and refining strategies. Finally, Module 11 explains Google Tag Manager and its role in advanced tracking and analysis.

By the end of this course, you’ll have a comprehensive skill set to boost website visibility, attract quality traffic, and achieve sustainable online growth.

Who this course is for:

• Beginners in Digital Marketing
• Entrepreneurs and Business Owners
• Digital Marketing Professionals
• Bloggers and Content Creators
• Website Developers and Designers
• Freelancers