Welcome to course: AI Digital Marketing: SEO, Google Ads & Automation

Become an AI-Powered Digital Marketer (Not Just “AI-Aware”)

AI is no longer optional in digital marketing.
Marketers who don’t know how to use AI to automate campaigns, optimize ads, and increase ROI are already falling behind.

This hands-on course shows you exactly how to use ChatGPT and AI-powered tools to design, execute, and optimize high-performing digital marketing campaigns across SEO, Google Ads (PPC), content marketing, email automation, and analytics.

No fluff. No hype. Just practical, real-world AI workflows you can apply immediately.

Who This Course Is For

• Digital marketers who want to future-proof their careers

• Entrepreneurs & business owners who want more sales with less manual work

• Freelancers & agencies looking to offer AI-powered marketing services

• Students and career switchers building a modern marketing portfolio

No prior AI experience required.

What You’ll Learn (Keyword-Rich & Skimmable)

By the end of this course, you will be able to:

• Use ChatGPT and AI tools for advanced keyword research, content planning, and SEO strategy

• Create high-ranking blog posts, website copy, and ad creatives using AI

• Run AI-optimized Google Ads campaigns using Smart Bidding and hyper-targeting

• Automate email marketing workflows with AI-driven personalization

• Perform audience and competitor analysis using AI for strategic advantage

• Analyze campaign performance with AI-powered analytics and predictive insights

• Build end-to-end AI-powered marketing systems, not isolated tactics

What Makes This Course Different

Most AI marketing courses talk about tools.
This course teaches systems.

You’ll learn:

• How AI actually fits into real marketing workflows

• How to decide when to use AI—and when not to

• How professionals are evaluated in 2026 and beyond

• How to build career-defensible marketing skills that survive tool changes

You’ll also get a 2026 Professional Update module, explaining how marketing, decision-making, and AI usage are actually evolving in real organizations.

Practical, Real-World Focus

This course is designed for immediate application:

• Step-by-step demonstrations

• Practical examples across SEO, Ads, Email, and Analytics

• Prompt engineering for marketing tasks

• Strategy frameworks you can reuse in any role or business

By the end, you won’t just “know about AI marketing.”
You’ll use it confidently to drive measurable results.

Enroll now and start building your AI-powered marketing advantage.

Course provided by MTF Institute of Management, Technology and Finance

MTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance.

MTF R&D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things.

MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.

MTF is present in 217 countries and has been chosen by more than 860 000 students.

Course Author:

Dr. Alex Amoroso is a seasoned professional with a rich background in academia and industry, specializing in research methodologies, strategy formulation, and product development. With a Doctorate Degree from the School of Social Sciences and Politics in Lisbon, Portugal, where she was awarded distinction and honour for her exemplary research, Alex Amoroso brings a wealth of knowledge and expertise to the table.

In addition to her doctoral studies, Ms. Amoroso has served as an invited teacher, delivering courses to a wide range of students from undergraduate level to business professionals and executives. Currently, as Head of the School of Business and Management at MTF, she leads the Product Development academic domain. At EIMT, where she also supervises doctoral students, Ms. Amoroso offers advanced instruction in research design and methodologies. Furthermore, she serves as a Research Consultant.

In synergy between academical and business experience, Ms. Amoroso achieved high results in business career, leading R&D activities, product development, strategic development, market analysis activities in wide range of companies. She implemented the best market practices in industries from Banking and Finance, to PropTech, Consulting and Research, and Innovative Startups.

Alex Amoroso's extensive scientific production includes numerous published articles in reputable journals, as well as oral presentations and posters at international conferences. Her research findings have been presented at esteemed institutions such as the School of Political and Social Sciences and the Stressed Out Conference at UCL, among others.

With a passion for interdisciplinary collaboration and a commitment to driving positive change, Alex Amoroso is dedicated to empowering learners and professionals for usage of cutting edge methodologies for achieving of excellence in global business world.

Course Full Description:

Are you ready to elevate your digital marketing skills and leave the competition behind? In fast-paced digital landscape, mastering traditional marketing tactics is no longer enough. The future of marketing is here, and it's powered by Artificial Intelligence. This comprehensive, hands-on course is your blueprint for harnessing the power of AI to drive exceptional results in SEO, content marketing, Google Ads, and beyond.

If you're a marketer looking to future-proof your career, an entrepreneur aiming to scale your business, or a student eager to build a standout portfolio, you are in the right place. We move beyond the hype and theory to give you practical, step-by-step guidance on using real-world AI tools to create high-impact campaigns that deliver measurable ROI.

Master the Most In-Demand AI Marketing Skills and Transform Your Career

This isn't just another course about AI; it's a practical workshop where you'll learn by doing. Together, we will explore and master:

• AI-Powered SEO & Content Creation: Move past basic keyword lists. You'll learn to use AI to uncover hidden, high-intent keywords and generate content that ranks. We'll build powerful content briefs, craft compelling blog posts, and write website copy that converts—all with the help of AI.

• Next-Level Google Ads (PPC) Automation: Discover how AI is at the core of modern PPC. You will master Google's Smart Bidding strategies, build hyper-targeted audiences, and use AI to create ad copy and creatives that resonate with your ideal customers, maximizing your ad spend for optimal returns.

• Intelligent Email Marketing & Automation: Learn to build and segment email lists with precision. We will use AI to write hyper-personalized emails that boost engagement and design automated workflows that nurture leads and drive sales, turning your email list into a powerful revenue-generating asset.

• Advanced Audience & Competitor Analysis: Gain an unbeatable strategic advantage by using AI tools like ChatGPT to perform in-depth analyses of your target audience and competitors. Understand their pain points, motivations, and strategies to position your brand for success.

• Data-Driven Insights with Predictive Analytics: Go beyond standard KPIs. You will learn to use AI to analyze complex marketing data, predict future customer behavior, and generate automated reports that provide actionable insights for continuous campaign optimization.

Throughout this course, my focus is on real-world application. You’ll work alongside me, using the latest AI tools to build and optimize campaigns. By the end of our journey, you won't just know about AI in digital marketing—you'll be confident in using it to drive tangible business growth.

This course is continuously updated to reflect the latest advancements in AI and digital marketing, ensuring you're always learning the most current and effective strategies.

Ready to become a leader in the new era of marketing?

Enroll now and let's start building your AI-powered marketing machine together!