Requirements

• Totally new to Conversion API Or Server Side Tracking ? No problem - Just follow me
• If you have little experiences on Facebook Pixel & GTM - Then It would be super easy to you
• A WordPress eCommerce Website will be needed to practice

Description

This course is designed to equip you with the essential skills to implement Facebook Conversion API (CAPI) and Google Analytics 4 (GA4) server-side tracking using Google Tag Manager. Perfect for modern marketers and developers, it will enable you to collect accurate visitor data and optimize your ad performance on platforms like Facebook and Google.

Why Learn Server-Side Tracking?

With browser-side tracking increasingly affected by updates like iOS 14/14.5 and ITP restrictions from browsers like Safari and Firefox, server-side tracking has become crucial. Facebook’s Conversion API and GA4 offer a robust solution by bypassing browser limitations, ensuring more reliable data collection for better ad optimization and analytics.

What You’ll Learn:

• Installing and configuring Google Tag Manager.

• Verifying your domain in Meta Business Suite.

• Setting up Facebook Pixel for browser-side tracking.

• Implementing standard events like View Content, Add to Cart, Initiate Checkout, and Purchase.

• Configuring Conversion API for server-side tracking via STAPE.

• Handling event deduplication for accurate reporting.

• Setting up Lead and Custom Events for both browser and server.

• Creating a custom server container URL using your subdomain.

• Implementing GA4 eCommerce server-side tracking.

• Plus, many additional tips and tricks!

Who Is This Course For?

If you have basic experience with Facebook Business Manager, Facebook Pixel, or Google Tag Manager, this course will be easy to follow.

What You’ll Need:

• A WordPress eCommerce website to practice.

Why Choose This Course?

I’ve broken down every concept into simple, actionable steps to ensure you can follow along effortlessly. If you encounter any challenges, I’m always here to assist you.

Thank you for considering this course, and I can’t wait to guide you on this exciting journey!

Enroll now and unlock the full potential of server-side tracking for your eCommerce success!

— Ariful

Who this course is for:

• Who Want To Learn Facebook Conversion API & GA4 Server Side Tracking Setup Easily
• Digital Marketers
• Business Owners
• Freelancers