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What You'll Learn

Apply ChatGPT
Claude
and Google AI Studio to real-world product management workflows — from ideation and discovery to delivery and iteration,Synthesize large volumes of user feedback and multi-source research using AI tools like NotebookLM and Claude — cutting research time from days to minutes,Build lightweight AI-powered applications using Google AI Studio without needing a deep software engineering background,Execute end-to-end user research and problem discovery workflows using AI-powered tooling designed specifically for product teams,Implement Retrieval-Augmented Generation (RAG) pipelines with practical code walkthroughs — and know exactly when and why to use RAG in your product,Run basic Generative AI Python code in Google Colab to prototype and validate AI-powered product ideas quickly,Deploy and interact with local Large Language Models using Ollama — and evaluate when local LLMs make sense over cloud-based alternatives,Craft high-impact prompts using advanced prompt engineering techniques that extract deeper
more actionable product insights from any AI model,Identify hallucination and bias risks in Generative AI outputs — and apply mitigation strategies to ship responsible
trustworthy AI-powered products,Design an AI-augmented product management workflow that integrates Generative AI tools across research
discovery
prototyping
and decision-making

Requirements

No prior experience with Generative AI or coding is required. A basic familiarity with product management concepts is needed.

Description

This course contains the use of artificial intelligence*.

(*Some images used in this course have been created using artificial intelligence (AI) for illustrative and educational purposes. These images are not real photographs of actual people, organisations, or events and are intended solely to support learning and understanding.)

If you're a Product Manager who feels like AI is moving faster than you can keep up — and you're worried about being left behind — this course was built for you.

Are you tired of hearing about AI's potential but struggling to apply it to your actual product workflow? Do you want to go beyond the buzzwords and start using Generative AI to make smarter, faster, and more impactful product decisions?

This course is your hands-on, practitioner-first guide to integrating Generative AI into every stage of the product lifecycle. From user research and discovery to building lightweight apps and working with cutting-edge tools like RAG and local LLMs, you'll walk away with real skills — not just theory.

In this course, you will:

Apply ChatGPT, Claude, and Google AI Studio to real product management workflows — from ideation to delivery
Execute AI-powered user research and synthesize large volumes of customer feedback in minutes using tools like NotebookLM
Build AI-enhanced applications and run GenAI Python code in Google Colab — no deep technical background required
Implement Retrieval-Augmented Generation (RAG) with practical code walkthroughs designed specifically for PMs
Run local Large Language Models using Ollama and understand when and why that matters for your product
Master prompt engineering techniques that unlock deeper product insights from any AI model
Navigate the critical challenges of hallucination and bias so you can responsibly ship AI-powered products

Generative AI isn't a future skill — it's a present-day competitive advantage. PMs who can fluently work alongside AI tools are already shipping better products, running faster discovery cycles, and making more confident, data-backed decisions. This course equips you to be one of them.

Throughout the course, you'll complete hands-on activities including live tool demos, code walkthroughs in Google Colab, real-world research synthesis exercises, and RAG implementation projects — all grounded in the day-to-day realities of product work.

What sets this course apart is its unapologetically practical approach. Every lecture is designed around tools you can open today and workflows you can plug into your product process tomorrow. There's no fluff, no endless slides — just real use cases, real code, and real outcomes for PMs at any technical level.

Enroll now and start building the AI-powered product instincts that will define the next generation of great PMs.

Who this course is for:

Product Managers who want to supercharge their discovery
research
and decision-making workflows using cutting-edge Generative AI tools like ChatGPT
Claude
and NotebookLM.,Aspiring Product Managers who want to stand out in a competitive job market by adding hands-on Generative AI skills to their product management toolkit.,Business Analysts who want to leverage AI-powered research synthesis and prompt engineering to deliver faster
deeper
and more actionable product insights.,Startup Founders and Entrepreneurs who want to use Generative AI to validate ideas
understand users
and build smarter products without a large team or budget.,UX Researchers and Designers who want to automate and accelerate user research synthesis using AI tools like Claude and NotebookLM to focus more on strategy and less on manual analysis.,Technology and Innovation Consultants who want to master practical Generative AI applications — including RAG
local LLMs
and prompt engineering — to deliver more impactful recommendations to their product clients.