Requirements

• For a better learning experience
• we suggest you to use a laptop / mobile phone / pen and paper for taking notes
• highlighting important points
• and making summaries to reinforce your learning.

Description

Who this course is for:

• No special requirements. A course for anyone who wants to build career in marketing and business
• "What is Marketing Management? Definition: Marketing management is the strategic and operational process of planning
• organizing
• implementing
• and controlling an organizations marketing resources and activities. Focus: Marketing management aims to create a cohesive marketing plan
• optimize resource allocation
• and measure the effectiveness of marketing initiatives. Key Activities: Developing marketing strategies and plans Setting marketing budgets Managing marketing teams Overseeing marketing campaigns Analyzing marketing performance (tracking metrics and ROI) Making adjustments to strategies as needed"
• "The Relationship Between Marketing and Marketing Management Think of marketing as the actions you take to promote your business
• and marketing management as the overarching system to plan
• execute
• and refine those actions strategically. Heres a simple analogy: Marketing is like cooking a delicious meal. It involves finding the right recipe (products/services)
• sourcing the best ingredients (market research)
• and carefully preparing the dish (advertising
• promotions). Marketing Management is like being the head chef. They devise the overall menu (marketing strategy)
• manage the kitchen staff (marketing teams)
• ensure the budget is efficient
• and keep track of customer feedback (measuring results) to perfect future meals."
• Advertising: Advertising is a form of communication that aims to promote or sell a product
• service
• or idea. Its purpose is to reach and persuade a target audience through various channels and mediums. The ultimate goal is to create awareness
• generate interest
• and influence consumer behavior. Advertisements can take many forms
• including print ads
• radio and TV commercials
• online banners
• social media posts
• billboards
• and more. The key elements of advertising include a compelling message
• a target audience
• and the choice of appropriate media for distribution.
• "Advertising Management: Advertising management involves planning
• executing
• and overseeing an organizations advertising activities. It is a strategic process that requires making decisions about various aspects of advertising campaigns to achieve specific marketing objectives. Key components of advertising management include: Strategic Planning: Identifying goals
• target audiences
• and the overall message to be conveyed. This phase involves market research and analysis to understand consumer behavior and market trends. Media Planning: Selecting the most effective channels and platforms to reach the target audience. This includes choosing between traditional media (TV
• radio
• print) and digital media (online ads
• social media
• email marketing). Creative Development: Crafting the content and visuals of the advertisements. This includes writing compelling copy
• designing visuals
• and ensuring consistency with the brands messaging and identity. Budgeting: Allocating financial resources for advertising campaigns. This involves determining how much money to spend on each campaign and allocating funds to different media channels. Execution: Implementing the advertising plan
• which includes negotiating with media outlets
• launching campaigns
• and monitoring their progress. Evaluation and Analysis: Assessing the effectiveness of advertising campaigns through various metrics and Key Performance Indicators (KPIs). This involves analyzing consumer response
• sales data
• and other relevant factors to measure the campaigns success. Adjustment and Optimization: Based on the evaluation
• advertising management may involve making adjustments to future campaigns. This could include refining the target audience
• adjusting messaging
• or reallocating budget to more successful channels. Effective advertising management requires a combination of creativity
• market knowledge
• and analytical skills. It plays a critical role in helping organizations connect with their target audience
• build brand awareness
• and achieve marketing objectives. The field is dynamic
• with professionals adapting to changes in consumer behavior
• technology
• and media trends to stay ahead in the competitive landscape."