Master Course in Sales Skills and Marketing Skills

This advanced course is designed to elevate participants' sales expertise to a masterful level, covering essential topics ranging from the fundamentals of marketing and sales to in-depth discussions on various types of sales in a business context. Participants will gain insights into the nuanced relationship between marketing and sales, honing their negotiation skills for successful deal closures. Additionally, the course offers a specialized module on becoming a proficient sales analyst, providing participants with the tools and techniques needed to analyze sales data strategically.

1. Introduction to Marketing, Sales, and Sales Skills

   • Defining marketing and its role in driving sales

   • Understanding the sales process and its key components

   • Introduction to essential sales skills and their significance in a competitive market

2. Types of Sales and Sales in Business

   • Exploring different types of sales models (e.g., B2B, B2C, consultative selling)

   • Understanding the intricacies of sales in a business context

   • Case studies and real-world examples of successful sales strategies

3. Marketing Vs Sales

   • Clarifying the distinctions between marketing and sales functions

   • Analyzing how marketing and sales collaborate for business success

   • Developing a synergistic approach for integrated marketing and sales efforts

4. Negotiation Skills in Sales

   • Advanced negotiation techniques and strategies

   • Overcoming objections and handling challenging situations

   • Role-playing exercises to enhance practical negotiation skills

5. How to Be a Sales Analyst

   • Role and responsibilities of a sales analyst

   • Analyzing sales data for informed decision-making

   • Utilizing tools and technologies for effective sales analysis

Throughout the course, participants will engage in practical exercises, case studies, and simulations to apply their knowledge in realistic scenarios. The Master Course in Sales Skills aims to equip participants with the expertise required to navigate complex sales environments, make strategic decisions, and consistently achieve sales excellence. Upon completion, participants will possess the skills and confidence to lead and succeed in the dynamic field of sales !

Master Course in Sales Skills (Updated Lectures 2025)

1: Introduction to Sales Fundamentals

2: Customer Relationship Management (CRM)

3: Sales Prospecting and Lead Generation

4: Sales Presentation and Pitching Skills

5: Negotiation and Deal Closing

6: Sales Technology and Automation

7: Building a Personal Brand in Sales

8: International Sales and Cultural Competence

9: Sales Leadership and Team Management

10: Sales Innovation and Future Trends

11. B2B Sales Empowerment

12. Aligning Sales Strategy with Business Goals

13. Incentive Structures and Motivation

14. Pricing Strategies in B2B Sales

15. Sales Enablement Tools and Technologies

16. Field Specialization and Sales Roles

17. Continuous Improvement and Adaptation

Sales Skills and Marketing Skills 2.0 : Updated Lectures II (2025)

1. Big Data in Marketing

2. Case Studies in Big Data for Marketing

3. Capstone Project: Applying Big Data Concepts

4. Pricing Strategies

5. Market Analysis for Pricing

6. Cost Analysis and Pricing

7. Value-Based Pricing

8. Psychological Pricing Tactics

9. Dynamic Pricing Strategies

10. Promotional Pricing Strategies

11. Pricing Strategy Implementation and Optimization

12. Adaptability and Resilience of Marketing, Social Media, and Sales Landscape

13. Understanding Product Brand Positioning and Strategies

14. Effective Communication Skills in Marketing and Sales

15. Maintaining Professional Relationships in Sales and Marketing

16. Social Media Marketing and Creating Engaging and Respectful Content

17. Online Community Engagement for Diversity and Inclusion

18. Customer Service and Respecting Customer Privacy and Confidentiality

19. Sales Protocols and Etiquette Basics

20. Professional Presentations for Sales and Marketing Department

21. Customers or Clients Follow-up for Continuous Improvement

22. Sales Leadership Protocols

23. Time Management for Setting Realistic Deadlines and Goals

24. Personal Brand Identity , Continuous Learning and Skill Development

25. Adaptability in Sales, Marketing and Finding Opportunities in Adversity

26. Sales and Marketing Meeting Protocols - for startup ventures

27. Integrated Management Strategies: Optimizing Product, Sales, and Risk

28. Analyzing Performance, Evaluating Campaign Effectiveness

29. Marketing Strategies, Market Segmentation and Market Research

30. Marketing Analytics

31. Marketing and Branding for Financial Institutions

32. Service Brand and Brand Loyalty in Services

33. Analytics and Predictive Analytics of Marketing

34. Customer Experience Strategy

35. Pricing Strategies and Value-Based Pricing Approaches

36. Marketing Sustainability

37. Mobile Marketing and Leveraging Apps for Service Engagement

38. Positive Word-of-Mouth and Referral Marketing Skills

39. Influencer Marketing and Influencer Campaigns on Service Sales

40. Social Media Strategy

41. Marketing Services in Startups and Value Proposition for New Ventures

42. Unlocking Success: Effective Marketing and Sales Strategies

43. Inside Sales & Outside Sales

44. Data Analytics Improves Sales Performance

45. Stages of the Sales Funnel, Key Customer Touchpoints and Optimization Strategies

46. Understanding Sales Discovery - Techniques for Effective Discovery Meetings

47. Understanding Inclusive Marketing and Its Impact on Sales

48. Measuring Sales Performance: Key Metrics and KPIs

49. Sustainability Marketing: The Evolution of Green Marketing

50. Understanding Eco-Conscious Consumers & Behavioral Drivers for Green Purchasing

51. Crafting a Green Brand Identity

52. Eco-Friendly Product Design and Lifecycle: Building with Purpose

53. Digital Marketing and Green Brands : Leveraging Social Media for Sustainability

54. Understanding CSR in the Marketing Landscape

55. Key Performance Indicators (KPIs) for Green Marketing

56. The Role of AI and Technology in Sustainable Branding & Green Marketing

57. Strategic Insights into Pharmaceutical Sales: Navigating Stakeholders & Skills

58. Evolution and Trends, Emerging Trends in Consumer Products

59. Understanding Price Sensitivity and Demand - Retail Sales

60. Relationship-Building Strategies in Manufacturing Sales

61. VBS - Value-Based Selling

62. Relationship Management in Financial Sales: Building Long-Term Success

    
    

In this master course you will learn 5 major topics, (Old Lectures)

1. Introduction of marketing, sales and sales skills

2. Types of Sales and Sales in Business

3. Marketing Vs Sales

4. Negotiation skills in sales

5. How to be a sales analyst

Enroll now and learn today !