The world of marketing is undergoing a paradigm shift with the emergence of virtual influencers and digital avatars. As AI-powered, computer-generated personalities gain popularity across social media platforms, brands are leveraging their potential to engage audiences in new and innovative ways. Unlike traditional human influencers, virtual influencers do not age, have complete brand control, and can be tailored to fit any marketing strategy. This course delves into the rise of virtual influencers, their growing impact on the industry, and how businesses can harness their power for marketing

success.

The evolution of digital avatars and AI-driven personas has been fueled by advancements in artificial intelligence, computer-generated imagery (CGI), and deep learning. These technologies enable the creation of hyper-realistic characters that interact with audiences just like human influencers. This course explores the technological innovations behind these virtual personalities and their integration into digital marketing strategies. As virtual influencers and digital avatars continue to revolutionize brand engagement, professionals in marketing, AI, and digital strategy must stay ahead of this rapidly evolving trend. This course is designed to provide students with the knowledge, tools, and strategic insights necessary to navigate the world of AI-powered influencer marketing. Whether you are a marketing professional, a business owner, or a tech enthusiast, this course will equip you with the skills to leverage digital avatars effectively and ethically in the ever-changing landscape of marketing.

The primary objective of this course is to equip students with a comprehensive understanding of virtual influencers and digital avatars as a transformative force in modern marketing. By exploring the evolution, technological advancements, and strategic applications of AI-driven personas, students will gain insights into how brands use these digital entities to enhance engagement and consumer relationships. By the end of the course, students will be able to understand rise of virtual influencers and digital avatars, benefits of virtual influencers, technological backbone and challenges of using virtual influencers as well as future trends in virtual influencer marketing.