Course Includes:
- Price: FREE
- Enrolled: 88 students
- Language: English
- Certificate: Yes
- Difficulty: Beginner
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Course Folder
What You'll Learn
- "Youll be studying alongside 2 million other PapaHR students from 185 countries"
- "Youll gain insights from the course authors experience at Preply
- Wargaming
- Radford
- and Deloitte"
- You will receive a draft or an updated version of the EVP for your company
- Understand what EVP the market actually perceives
- rather than what’s written on the website
- Identify the weaknesses of your current EVP without hiring expensive agencies
- Design an EVP aligned with the business strategy and target audiences
- "Describe the employers value proposition without resorting to generalities and clichés"
- Create separate versions of the EVP for IT
- non-IT
- managerial
- and blue-collar roles
- Incorporate EVP into job postings
- interviews
- and HR communications
- Train recruiters and hiring managers to communicate the EVP to candidates
- Measure the impact of EVP on hiring time
- offer acceptance rates
- and employee turnover
- Refreshing and Reinforcing the EVP During Periods of Growth
- Crisis
- and Transformation
Requirements
- The desire to learn from the person who created the Unicorn Preply HR system
- Your ambition to be the leader in developing and strengthening the employer value proposition (EVP)
- A willingness to move forward without looking back
- to see it through to the end
- and to put that knowledge into practice
- Basic experience in HR
- recruitment
- or employer branding
- Basic experience in HR
- recruitment
- or employer branding
- Understanding the unique characteristics of your company and the job market
- Willingness to review the current EVP and acknowledge its weaknesses
Description
This course includes the use of artificial intelligence.
Everyone has an EVP. Only a few make it work. Most companies repeat the same lines for years: “friendly team,” “comfortable office,” “competitive salary,” “growth opportunities.” And then genuinely wonder why candidates don’t see any difference between them and their competitors. Sound familiar?
As a result, offers get compared only by money. Strong candidates go to those who clearly articulate their value. EVP lives in a polished boardroom presentation but has zero impact on hiring or retention. And when a crisis or rapid growth hits, it becomes obvious that there’s no real substance behind the words.
This course is about a different approach. Not employer branding fluff. Not “nice wording.” Not copying чужие кейсы or marketing templates. It’s about how to build and strengthen an EVP that truly differentiates your company in the market, attracts the right candidates, and is backed by management decisions—not slogans.
Across 5 practical webinars, you will go through the full EVP cycle:
Webinar 1. EVP as a business tool — what it really is, why 90% of EVPs fail, and how EVP impacts turnover, hiring speed, and candidate quality. Analysis of strong vs weak EVP cases.
Webinar 2. Diagnostics — auditing your current EVP across your website, job postings, social media, and коммуникации. What candidates actually perceive. The gap between internal and external EVP. Low-cost diagnostic tools.
Webinar 3. Design — the structure of a strong EVP, value propositions for different audiences (IT, non-IT, managers, blue-collar), alignment with strategy and business stage. How to avoid marketing bullshit.
Webinar 4. Packaging & communication — translating EVP into job descriptions, career pages, social media, and interviews. The role of recruiters and hiring managers. How to avoid the gap between promise and reality.
Webinar 5. Measurement & optimization — EVP performance metrics, links to time-to-hire, offer acceptance rate, and turnover. Feedback from candidates and employees. How to evolve EVP during crisis, growth, and transformation.
The course author is Mike Pritula, creator of Preply’s HR system on its way to a $1.2B valuation, with 20+ years of experience at Wargaming, iDeals, and Starlightmedia. Over 150,000 students from 185 countries. Mike has built EVP frameworks for companies from 50 to 5,000 employees across industries—and knows exactly why most EVPs fail.
While you continue competing on salary alone, your competitors are already clearly communicating their value and winning top talent. Don’t waste time—click “Enroll” and build an EVP that actually drives business results.
What you’ll get on Udemy:
Lifetime access to all materials and future updates
Active instructor support in Q&A
Certificate of Completion
Practical, job-ready skills
Real business cases and projects
Access to a student community
A $1000 program available at a significant discount through the platform
Who this course is for:
- A person who takes responsibility for their own education
- Willing to set aside time for training
- complete the course
- and achieve results
- HR professionals responsible for recruitment
- employer branding
- and retention
- HR Business Partners and HR Leads who need to drive business results
- HRD and HR leaders who are revamping their EVP in response to growth or a crisis
- Lead Recruiter and Talent Acquisition Specialist
- tired of promoting the same job openings
- HR professionals from companies where the EVP "exists in name only" but isn\t effective for recruitment and job offers
- Those who want to stop competing solely on salary
![EVP Architect: Employer Value Proposition [EN]](https://img-c.udemycdn.com/course/750x422/7145229_b347.jpg)
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