This course contains the use of artificial intelligence.

Nobody starts a company because they wanted to learn unit economics. You start because of the product, and then everything else arrives whether you are ready or not. Here are 583 tools for everything else: 364 ready-to-use templates, procedures, checklists, question lists and AI prompts, 186 models and methods, 26 services shown on screen and 7 working files.

Open a lecture, take the template, apply it to your own business this week.

What actually kills early businesses

Rarely the idea. Usually the founder is excellent at one function and improvising the other five. The product is good and nobody can explain who it is for. Sales happen through personal contacts and stop the moment the founder gets busy. Marketing money goes out with no way to tell which half worked. There is revenue but never cash. And the whole operation depends on one person remembering everything, which works until it very suddenly does not.

What changes after this course

You have a strategy the team understands. You know who your product is for and which metric shows it is working. Marketing and sales run as a system you can measure. You see the business in numbers and plan the budget from them. And the operation keeps running when you step away from it.

What is inside: 583 tools, counted lecture by lecture

You do not have to take this number on trust. Open any lecture and read its description: every tool inside is listed there by name.

• 61 downloadable resources: the lecture presentations plus 7 working files, the Founder Numbers Check and six operations workbooks
• 364 ready-to-use tools inside the presentations:
• 107 templates and sample documents: strategy worksheet, quarterly financial plan, value proposition builder, marketing strategy one-pager
• 86 step-by-step procedures and workflows: five-stage strategic planning, product-market fit discovery, market entry playbook, eight-step sales process
• 51 checklists: bad strategy diagnosis, product-market fit signals, MVP quality, scaling and risk planning
• 43 question lists and scripts: strategic planning, customer interview script, prelaunch risk review, customer needs discovery
• 31 scorecards, rubrics and matrices: risk assessment matrix, competitive positioning map, impact-effort matrix, LTV/CAC ratio
• 23 formulas and metric sets: cash conversion cycle, AARRR pirate metrics, North Star input metrics, financial KPI calculations
• 18 ready AI prompts: marketing slogan generation, SWOT analysis, customer review analysis, workflow automation ROI
• 5 other working tools: PMF diagnostic sheet, weekly operations rhythm, stabilize or redesign decision tree
• 186 models and methods explained with examples: SWOT analysis, objectives and key results, Jobs to Be Done, lean management
• 26 services shown on screen, including Notion, Asana, Salesforce, Jira and Miro

Where the tools are

• Start here (1 tool). The Founder Numbers Check: the four numbers behind your own business.
• The founder's role (4 sections, 127 tools). Leadership, strategy with SWOT and PESTEL, team and culture, product innovation, growth engines, finance, crisis, transformation and technology.
• Product (3 sections, 125 tools). Product strategy, product-market fit, portfolio, customer discovery, team and processes, metrics, monetisation and scaling.
• Marketing (3 sections, 153 tools). The first 30 days, market and competitors, strategy, budget and ROMI, brand, digital funnel, the marketing team and AI.
• Sales (2 sections, 88 tools). Buyer psychology, finding clients, technique and negotiation, productivity, CRM and results analysis.
• Finance and efficiency (4 sections, 35 tools). The financial model, mission and process economics, goals, budgeting, KPIs, Lean and scaling.
• Operations (3 sections, 91 tools). The function that runs without you, efficiency, team rhythms and the operating system.

Who is teaching

I am Mike, the #1 HR instructor on Udemy, with 1,800,000+ course enrollments from 170,000 students, and the author of about 200 books on Amazon. I built the people system at Preply as it became a unicorn and worked at Wargaming, iDeals and Alfa-Bank across 20 years in HR. I hold PHRi, SHRM-CP and HCI sHRBP certifications and represent HRCI in Eastern Europe. I am also a founder and lead the strategy of my own academy.

I made my first online course very simply: I saw how another person ran one and copied it, his work with the audience and his tools, onto my own expertise. Later, as the academy grew, I was offered many things to automate early on. I refused and did them by hand first. Some of them turned out to be unnecessary, and others I only understood well enough to automate after testing them manually. Sometimes it was simpler to change the process than to automate it.

How to use the course

Start with the first lecture and its workbook. Then go to the function you are weakest at, because it is the one costing you money right now. Section and lecture titles show how many tools are inside, and each lecture description lists them by name.

What is included

• 55 lectures across 20 sections, 33.5 hours
• 61 downloadable resources: lecture presentations and seven working files
• 583 tools across the lessons, including 26 services shown on screen
• Lifetime access to all materials
• Active instructor support in the Q&A section
• A Udemy Certificate of Completion

Where to start

Fill in the Founder Numbers Check for your own business before the second lecture. The number you could not fill in shows which section to open next. Enrol now and start your first lesson today.