This course contains the use of artificial intelligence.

Freelance income is arithmetic: rate multiplied by hours. You have a finite number of hours, and most of them are already sold. Here are 317 tools to change the formula: 178 ready-to-use procedures, question lists, templates and AI prompts, 95 models and methods, 41 services shown on screen and 3 working files.

Open a lecture, take the template, and rework your offer this week.

Why freelancers work more and earn the same

The rate is set by fear, clients come from luck and referrals, and every hour goes to delivery or admin. There is no brand, no pipeline and no plan for the slow months, so the only way to grow is to work longer.

What changes after this course

You price on value, position yourself with a clear brand, run a client pipeline every week, protect your time and move beyond hourly billing to a business that can grow.

What is inside: 317 tools, counted lecture by lecture

You do not have to take this number on trust. Open any lecture and read its description: every tool inside is listed there by name.

• 46 downloadable resources: lecture presentations plus 3 working files, including a freelance month readout and a personal financial planning workbook
• 178 ready-to-use tools inside the presentations:
• 61 step-by-step procedures: personal financial planning, value proposition development, five-touch sales outreach, operational cash flow forecasting
• 39 question lists and scripts: professional expertise self-assessment, customer needs discovery, sales objection responses, customer referral requests
• 30 templates and sample documents: Business Model Canvas, value proposition, positioning statement, Today-Tomorrow-Someday task board
• 15 checklists: LinkedIn profile, brand audit readiness, brand name screening, brand identity launch
• 15 ready AI prompts: positioning generation, brand naming, campaign headline generation, personality-based sales coaching
• 10 scorecards, rubrics and matrices: SWOT analysis, competitor comparison, positioning robustness, messaging matrix
• 5 other working tools and 3 metric sets: brand architecture decisions, two-minute rule
• 95 models and methods explained with examples: AIDA marketing model, customer segmentation, buyer journey, consultative selling
• 41 services shown on screen, including Claude, ChatGPT, Notion, Trello, Asana and ClickUp

Where the tools are

Pricing and career strategy (5 sections, 76 tools). Beliefs, strategy, skills, profile, client conversations and burnout.

Personal brand (2 sections, 89 tools). Positioning, identity and campaigns.

Clients and pipeline (2 sections, 88 tools). Qualification, acquisition, weekly habits and the pipeline.

Time (2 sections, 65 tools). Audit, priorities, unpaid work and procrastination.

Beyond hourly billing (4 sections, 35 tools). Business model, processes, budgeting and lean scaling.

Who is teaching

I am Mike, the #1 HR instructor on Udemy, with 1,800,000+ course enrollments from 170,000 students, and the author of about 200 books on Amazon. I built the people system at Preply as it became a unicorn and worked at Wargaming, iDeals and Alfa-Bank across 20 years in HR. I hold PHRi, SHRM-CP and HCI sHRBP certifications and represent HRCI in Eastern Europe. I am also a founder and lead the strategy of my own academy.

In 2012 I proposed a joint course to my coach, then met the team at Laba, a venue for offline master classes. They were good at marketing, and I persuaded them to run online training. In 2016 I launched my first online course with them and earned my first income from it, then started writing new ones. That side project grew into my own academy.

How to use the course

Start with pricing and career strategy, then build your brand, pipeline and time system. Section and lecture titles show how many tools are inside, and each lecture description lists them by name.

What is included

• 45 lectures across 16 sections, 24.5 hours
• 46 downloadable resources: lecture presentations and 3 working files
• 317 tools across the lessons, including 41 services shown on screen
• Lifetime access to all materials
• Active instructor support in the Q&A section
• A Udemy Certificate of Completion

Where to start

Write down how many hours you sold last month and at what rate, then open the pricing lecture. Enrol now and start your first lesson today.