Requirements

• No special knowledge is required to get started — the course is also suitable for those who are just preparing to grow to the level of CMO.
• Experience in marketing is desirable: digital
• brand
• product
• performance
• or communications.
• It is beneficial to have basic analytical skills
• data handling skills
• and an understanding of marketing channels.
• You need a computer or smartphone to view lessons and complete exercises.
• The main requirement is the desire to move to a strategic level and manage marketing as a system.

Description

Who this course is for:

• Marketers who want to grow to the level of Head of Marketing or CMO
• Marketing department managers who want to transition to a strategic role and manage the entire function
• Digital specialists aspiring to become full-fledged marketing directors
• Product and brand managers who need a systematic view of the CMO
• Startup founders who value building marketing as a business function rather than a set of channels
• Professionals who want to learn about budgeting
• strategy
• team management
• and working with CEOs
• Those who want to confidently move to C-level and prove their readiness with real tools