This course contains the use of artificial intelligence.

461 tools for the Chief Marketing Officer in one course: 300 ready-to-use templates, question lists, procedures, checklists and matrices, 137 models and methods, 23 services and apps shown on screen, and 1 downloadable guide.

Open a lecture, take the tool, use it in your next decision.

Why strong marketers struggle as CMOs

A good marketer knows channels. A CMO answers different questions: where the company will grow, how much it will cost, what the CEO and the board will see in a quarter, and who on the team will deliver it. People who move up without tools for strategy, money and team keep doing a senior marketer's job under a new title.

What changes after this course

You start the role with a 30-day audit and a report for the CEO. You analyze the market and competitors and turn the findings into a strategy on one page. You defend a budget with CAC, LTV and ROMI. You manage the brand and the digital system through dashboards. And you build the team: hiring, pay, goals, one-on-one meetings and succession.

What is inside: 461 tools, counted file by file

You do not have to take this number on trust. Open any lecture and read its description: every tool inside is listed there by name.

• 58 downloadable resources: the lecture presentations and industry reports
• 300 ready-to-use tools inside the presentations:
• 83 templates and sample documents: CMO first-month CEO report, marketing strategy one-pager, annual marketing budget, tone of voice guide
• 68 question lists and conversation scripts: CMO interviews with CEOs, customer discovery interviews, marketing channel audits, marketing budget defense
• 48 step-by-step procedures and workflows: CMO onboarding action plan, low-budget market research, marketing strategy development, marketing budget development
• 40 checklists: marketing strategy audits, brand management, CMO team management, AI marketing risk and ethics
• 33 scorecards, rubrics and scoring matrices: PESTEL analysis, competitor marketing channel matrix, price-value positioning map, Ansoff matrix
• 13 formulas and metric sets: marketing performance metrics, CMO financial dashboard, brand performance metrics and dashboard, digital marketing metrics and dashboard
• 8 ready AI prompts: marketing slogan generation, email subject line generation, customer review analysis, ROMI analysis
• 1 search string
• 6 other working tools: team effectiveness feedback exercise, monetary reward decision tree, negotiation style self-assessment
• 137 models and methods explained with examples: customer journey mapping, 4Ps marketing mix, STP model, Porter’s five forces
• 23 services and apps shown on screen, from a quick look to a detailed demo: Trello, Asana, Jira, Notion, Miro, Slack, Zapier, 15Five and others
• 1 downloadable guide: a CMO outlook for 2026

Where the tools are

• CMO core (6 sections, 121 tools). The CMO role and 30-day audit, market and competitor analysis, marketing strategy, budget and metrics, product and brand, digital and performance marketing.
• CMO team (36 tools). Team structure, roles and KPIs, and AI and marketing technology with 8 ready AI prompts.
• People management for marketing leaders (316 tools in 48 lectures). Hiring and onboarding, leadership styles, pay and bonuses, motivation and retention, talent and succession, goals and metrics, one-on-one meetings, coaching, team meetings, agile work and change. Two thirds of the course tools and all 23 services are here.

Who is teaching

I am Mike, the #1 HR instructor on Udemy, with 1,800,000+ course enrollments from 170,000 students, and the author of about 200 books on Amazon. I built the people system at Preply as it became a unicorn and worked at Wargaming, iDeals and Alfa-Bank across 20 years in HR. I hold PHRi, SHRM-CP and HCI sHRBP certifications and represent HRCI in Eastern Europe.

I am also a founder, and in my own academy I play the role of head of marketing. For 12 years I have built its brand without outside marketing consultants, with contractors only for hands-on work. I have paid for marketing mistakes with my own money. When I audited our Google advertising account over its whole history, I found campaigns that had been run as experiments: the marketers I had hired did not fully understand them, and a good part of that spend was wasted. Growth experiments are needed, but someone has to watch them. For me marketing stands on the same level as HR, and this course joins the two.

How to use the course

Watch the six CMO sections in order: they follow the first year in the role. Then use the people management lectures as a reference. Section and lecture titles show how many tools are inside, and each lecture description lists them by name.

What is included

• 57 lectures across 8 sections, 31 hours
• 58 downloadable resources: lecture presentations and industry reports
• 461 tools across the lessons, ready to copy into your own work
• An 11-question practice test, a quiz and a role play
• Lifetime access to all materials
• Active instructor support in the Q&A section
• A Udemy Certificate of Completion

Where to start

Open the first lecture and take the interview questions for the CEO, the team and the stakeholders. Hold these conversations in your first weeks and fill in the marketing team audit table. Enrol now and start your first lesson today.