Requirements

• Basic marketing skills
• research skills and digital marketing ideas.

Description

Master Course in Market Research and Marketing Strategy 2.0

Welcome to the Master Course in Market Research and Marketing Strategy 2.0, a comprehensive program designed to equip you with the knowledge and skills necessary to excel in the dynamic world of marketing. In this course, we will delve into the foundational principles of market research and explore advanced strategies that define the cutting edge in contemporary marketing.

Module 1: Introduction and Importance of Market Research and Marketing Strategy 2.0

Gain a comprehensive understanding of the fundamental concepts that underpin market research and marketing strategy. Explore the evolution of marketing strategies in the digital age and discover their pivotal role in shaping business success.

Module 2: Methods, Steps, and Types of Marketing Research

Dive into the practical aspects of conducting effective market research. Learn about various research methods, the essential steps involved in the research process, and explore the different types of marketing research techniques. Develop the skills to gather, analyze, and interpret data to make informed marketing decisions.

Module 3: Types and Benefits of Marketing Strategy

Uncover the diverse landscape of marketing strategies and their specific applications. Understand how different strategies align with various business goals and explore the tangible benefits they bring to organizations. Gain insights into crafting effective marketing strategies tailored to unique market dynamics.

Module 4: How Market Research and Strategy are Important to an Entrepreneur

Discover the critical role that market research and strategic planning play in the entrepreneurial journey. Learn how entrepreneurs can leverage market insights to identify opportunities, mitigate risks, and make informed decisions that drive business growth. Explore case studies of successful entrepreneurs who have harnessed the power of research and strategy.

Module 5: How to Become a Marketing Analyst

For those aspiring to enter the field of marketing analysis, this module provides a roadmap to success. Explore the skills and competencies required to become a proficient marketing analyst, including data interpretation, trend analysis, and effective communication. Learn about the tools and technologies that empower marketing analysts in today's data-driven landscape.

Join us on this transformative journey through the realms of market research and marketing strategy. Equip yourself with the knowledge and skills needed to thrive in an ever-evolving business landscape. Whether you're an entrepreneur, marketing professional, or aspiring analyst, this Master Course will empower you to navigate the complexities of the market with confidence and strategic acumen !

Here are the 9 major topics I'd like to cover in this course:

1. Introduction and importance of market research and marketing strategy 2.0

2. Methods, steps and types of marketing research

3. Types and benefits of marketing strategy

4. How market research and strategy important to an entrepreneur

5. How to become a marketing analyst

6. Aligning Sales Strategy with Business Goals

7. Pricing Strategies in B2B Sales

8. Marketing Alignment and Collaboration

9. Green Marketing and Consumer Behavior

Additional Lecture : 2025
1.  Leveraging Data Analytics for Effective Marketing Decision Making

Enroll now and learn today !

Who this course is for:

• All UG and PG Business
• Marketing students
• Business owners
• Marketing team executives
• Entrepreneurs
• Startup mentors and Interested learners to learn about the concepts of Market Research and Marketing Strategy