Course Includes:
- Price: FREE
- Enrolled: 1942 students
- Language: English
- Certificate: Yes
- Difficulty: Beginner
This course contains the use of artificial intelligence.
Someone shows you a P&L and asks what you think. The honest answer, for most managers, is that they have no idea. Here are 295 tools to change that: 190 ready-to-use procedures, question lists, templates, checklists and formulas, 96 models and methods, 7 services shown on screen and 2 working files.
Open a lecture, take the template or the formula, and apply it to your own numbers.
What is going wrong right now
You run a function, you own a budget, and the financial conversation happens somewhere above you. Reports arrive, you scan for the number that concerns you and move on. KPIs are chosen because they are easy to count, and when the budget is cut, you cannot show what your function contributes.
What changes after this course
You read the statements and understand how the business makes and loses money. You set goals, build a simple budget and design KPIs that drive the right behaviour. You choose metrics for people processes and analyse them with segmentation, funnels, regression and experiments, so your proposals arrive with numbers.
What is inside: 295 tools, counted lecture by lecture
You do not have to take this number on trust. Open any lecture and read its description: every tool inside is listed there by name.
Where the tools are
The business and its environment (2 sections, 39 tools). The organisation, competition, regulation, the global economy and social trends.
Strategy, statements and business models (5 sections, 61 tools). The three statements, operating models, where money leaks, goals and budgeting.
KPIs (3 sections, 64 tools). What a KPI is, critical success factors, designing, displaying and implementing indicators.
People metrics (2 sections, 65 tools). Recruitment, brand, motivation, pay, development and retention metrics.
Analytics (3 sections, 103 tools). Segmentation, lifecycle, funnels, performance analysis, regression, forecasts and experiments.
Who is teaching
I am Mike, the #1 HR instructor on Udemy, with 1,800,000+ course enrollments from 170,000 students, and the author of about 200 books on Amazon. I built the people system at Preply as it became a unicorn and worked at Wargaming, iDeals and Alfa-Bank across 20 years in HR. I hold PHRi, SHRM-CP and HCI sHRBP certifications and represent HRCI in Eastern Europe. I am also a founder and lead the strategy of my own academy.
I am an economist and financier by education: I studied corporate and bank finance and accounting, and I still think the logic of the balance sheet was designed by someone who could not explain it. I have also seen companies talk about money very differently: at Preply and Wargaming employees saw growth charts without numbers, while at iDeals people were told openly how much the company earned.
How to use the course
Start with the financial statements and KPI sections, then use the metrics and analytics sections for your own function. Section and lecture titles show how many tools are inside, and each lecture description lists them by name.
What is included
Where to start
Ask for your company's last P&L, open the financial statements lecture and find the three lines that depend on your function. Enrol now and start your first lesson today.