This course contains the use of artificial intelligence.

590 tools for a go-to-market strategy in one course: 377 ready-to-use templates, procedures, checklists, matrices, AI prompts, question lists and formulas, 176 models and methods, 25 services and apps shown on screen, and 12 downloadable tool files.

Open a lecture, take the tool, use it on your own product.

Why good products do not sell

The product team builds. Marketing starts when the product is ready and describes it in the words of the team and not of the customer. Sales gets leads that do not match the offer. Service learns about the launch from the first angry message. Each function does its job, and the launch still fails, because nobody owned the path from the product to the money as a whole.

What changes after this course

You choose the route to market before you build the campaign. The product has a clear customer and a metric. The brand has a position and a message. Marketing has a strategy on one page and a dashboard for each channel. Sales has scripts for the real objections. Service is ready on the first day. And one funnel with shared definitions joins all of them.

What is inside: 590 tools, counted lecture by lecture

You do not have to take this number on trust. Open any lecture and read its description: every tool inside is listed there by name.

• 377 ready-to-use tools inside the presentations:
• 114 templates and sample documents: product strategy one-pager template, positioning statement template, marketing strategy one-pager, value proposition template
• 80 step-by-step procedures and workflows: customer care audit, AI brand audit, marketing budget development, eight-step sales procedure
• 50 checklists: product-market fit signals, brand name screening, marketing strategy audit, CRM hygiene
• 39 scorecards, rubrics and matrices: BCG matrix, messaging matrix, customer conflict escalation matrix, RevOps maturity matrix
• 36 ready AI prompts: campaign headline generation, marketing slogan generation, lead scoring model, personality-based sales coaching
• 35 question lists and scripts: customer interview script, buyer persona questionnaire, sales objection response scripts, customer referral request script
• 19 formulas and metric sets: unit economics formula, marketing unit economics formulas, customer service metrics, revenue waterfall formula
• 4 other working tools: PMF diagnostic sheet, brand architecture decision worksheet
• 176 models and methods explained with examples: Jobs to Be Done, STP model, blue ocean strategy, AIDA, BANT, MEDDIC, bow-tie funnel, growth loops
• 25 services and apps shown on screen, from a quick look to a detailed demo: Claude, ChatGPT, Perplexity, Gemini, Ideogram, Make, Zowie, Dialpad, Notion and others
• 12 downloadable tool files: a route-to-market sheet and 11 RevOps workbooks, including a unit economics calculator, a CEO dashboard, a CRM audit and a 90-day implementation workbook

Where the tools are

• Product (3 sections, 125 tools). The product leader role, strategy, portfolio, customers, team, metrics, growth and scaling.
• Customer service (3 sections, 79 tools). Role, audit, strategy, service teams, process automation, metrics and difficult clients.
• Brand (2 sections, 89 tools). Positioning, audit, messaging, identity, campaigns and brand measurement.
• Marketing (3 sections, 153 tools). First 30 days, diagnosis, strategy, budget, brand plan, digital performance, the team and AI.
• Sales (2 sections, 88 tools). Persuasion frameworks, buyers, objections, productivity and analysing results.
• Revenue operations (2 sections, 97 tools). The system, the funnel, metrics, CRM, automation and rollout. 11 tool files are here.

Who is teaching

I am Mike, the #1 HR instructor on Udemy, with 1,800,000+ course enrollments from 170,000 students, and the author of about 200 books on Amazon. I built the people system at Preply as it became a unicorn and worked at Wargaming, iDeals and Alfa-Bank across 20 years in HR. I hold PHRi, SHRM-CP and HCI sHRBP certifications and represent HRCI in Eastern Europe. I am also a founder and lead the strategy of my own academy.

I take my own products to market. For one course launch I made the first lesson free and gave it the strongest content, not an introduction. About 2,000 people registered. It was at 9:30 in the morning, and only 270 came, about 10 percent. There were two landing pages, one for the course and one for the first lesson, and about 50 participants at the start. At Wargaming I saw another side of the market. The games were free, the user base was huge, and the company found through segmentation that fewer than half a percent of users brought 80 percent of the income. The other users were needed too: those few had to have someone to play against.

How to use the course

Start with the first lecture and choose the route your product takes to market. Then go to the part your launch needs most: product, service, brand, marketing, sales or revenue operations. Section and lecture titles show how many tools are inside, and each lecture description lists them by name.

What is included

• 45 lectures across 16 sections, 25.5 hours
• 55 downloadable resources: 12 tool files and the lecture presentations
• 590 tools across the lessons, ready to copy into your own work
• Lifetime access to all materials
• Active instructor support in the Q&A section
• A Udemy Certificate of Completion

Where to start

Open the first lecture, download the route-to-market sheet and mark which route fits your product today. Enrol now and start your first lesson today.