What You'll Learn

  • Split profit by segment and growth into market
  • share and acquisitions on a one-page strategic diagnosis,Size your market bottom-up with TAM
  • SAM and SOM and defend every number with a source and a date,Score
  • cost and rank every running initiative and set kill thresholds at three gates to free up budget,Present a strategy to the board in five slides and twenty minutes
  • with answers drilled on a bank of 23 board questions,Write a strategy on one page: a one-sentence diagnosis
  • a guiding policy
  • three to five moves and a do-not list,Cascade one strategic move into team goals with one named owner
  • a leading and a lagging measure per goal,Run a 90-minute quarterly strategy review with a twelve-metric dashboard and a decision log,Start as a new head of strategy with a 90-day plan: five meetings in week one and a one-page pack for the CEO,Learn from Mike Pritula
  • founder of Pritula Academy who leads its strategy
  • and the #1 HR instructor on Udemy with 2,000,000+ students,Learn from 20 years at Wargaming
  • Preply
  • iDeals
  • Starlightmedia and Alfa-Bank
  • where Mike built nine HR strategies

Requirements

  • Experience running a budget
  • a P&L line or a set of projects,Access to your company’s revenue
  • profit and project numbers
  • even rough ones,Excel or Google Sheets for the diagnosis
  • market sizing and portfolio calculations,Access to any AI assistant for the market research prompts,No MBA
  • consulting background or strategy team is needed

Description

This course contains the use of artificial intelligence

Strategy was just added to your job. The team, the analysts and the consulting budget were not. The CEO stillexpects a strategy the company will follow, and a board that will approve it.

That is how most first Chief Strategy Officers start. Ask the CEO, the CFO and the sales lead where the moneycomes from, and you get three different answers. Ask four managers how many initiatives are running, and youget four different counts. A paid market report gives you a number you cannot defend in the room, a big deckgets nobody to decide, and every month the budget keeps funding last year’s projects.

After this course you run strategy as a working system, not as an annual document. You know where the profitis and how much of your growth was simply the market. You can size your market bottom-up and show thesource behind every number. Your strategy fits on one page and says what the company will not do. Everyrunning initiative has a score, a dollar cost and a date on which it either stops or gets more money. Goals havenamed owners, a quarterly review ends with decisions, and you walk into the board meeting with five slidesand answers to the hard questions.

The course is built and taught by Mike Pritula:

  • Founder of Pritula Academy, teaching online since 2011, and the person in charge of its strategy: theacademy keeps growing, with 170,000+ students, 180+ courses and learners in 185 countries, so thechoices this course teaches are the ones he makes for his own company

  • #1 HR instructor on Udemy, with 2,000,000+ students on Udemy

  • 20 years at Alfa-Bank, Starlightmedia, Wargaming, Preply and iDeals, where he built and ran nine HRstrategies, took part in company strategy work and worked with consulting firms and strategy sessionfacilitators

  • At Alfa-Bank he saw a consultant-written strategy kept in the president’s safe; at Wargaming he metalmost 30 managers to understand the business strategy, and the company gave Richard Rumelt’s bookon strategy to 500 managers and built its strategy largely on its principles

  • At Preply and iDeals he rolled out goal systems from scratch with quarterly reviews instead of annualones; at Preply some decisions could not be made until the board of directors approved them

  • PHRi, SHRM-CP and HCI sHRBP certified, HRCI representative in Eastern Europe

First you take the role and write a 90-day plan. Then you build the facts: a diagnosis of the business innumbers and an evidence pack on the market and competitors. Next you make the choice: a strategy on onepage and a scored portfolio that moves money between bets. Finally you make the choice survive contact withthe company: a goal cascade with owners, a quarterly review rhythm with a dashboard, and the board and all-hands conversations. Each lesson stands on its own: watch only the fifth one, and by tomorrow morning everyrunning project in your company can be scored, with three of them marked for stopping.

What’s included:

  • Lifetime access to all materials

  • Active instructor support in Q&A

  • Udemy Certificate of Completion

  • A practical assignment for your own company in every lesson

  • Ready-to-use templates for every lesson: a 90-day plan and a decision log, a diagnosis one-pager and aprofit pool worksheet, an evidence pack and research prompts, a strategy on one page and an optionworksheet, an initiative portfolio and gate cards, a cascade map and a workshop kit, a strategy calendarwith a dashboard and a review run sheet, and a board pack with a board question drill

  • A section with additional courses, tools and resources

Every quarter without a strategy system is another quarter of budget spent on projects nobody chose. Yourcompetitors are already moving money to their best bets, and your board will ask for your choice at the nextmeeting whether you have it on one page or not. The first 90 days in the role decide how the CEO sees you foryears.

Enroll now and start your first lesson today.


Who this course is for:

  • Heads of strategy and first Chief Strategy Officers in companies of 200 to 3,000 people,Managers who had strategy added on top of their current role
  • with no team
  • no analysts and no consulting budget,Senior managers who run a P&L line or a budget and present to the CEO
  • and want to move into a strategy role,Strategy managers who need to size a market
  • stop weak initiatives and defend a strategy to the board,CEOs’ right hands asked to turn the strategy into goals
  • owners and a quarterly review rhythm
Chief Strategy Officer: Strategic Planning & Execution

Course Includes:

  • Price: FREE
  • Enrolled: 2 students
  • Language: English
  • Certificate: Yes
  • Difficulty: Beginner
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