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What You’ll Learn

Build and enhance your company’s online presence and career website
Design effective employee referral programs and integrate ATS and chatbots
Master digital and social media marketing techniques to attract talent
Analyze and measure HR marketing results to improve recruitment efforts
Develop a compelling employer branding strategy that aligns with your company’s mission and values.
Leverage recruitment marketing tactics to enhance job visibility and attract high-quality candidates.
Create targeted content marketing campaigns to showcase your employer brand on social media platforms.
Use search engine optimization (SEO) techniques to improve the reach of job postings and employer brand content.
Implement automated recruitment marketing tools to streamline the hiring process.
Design effective social media advertising campaigns for recruitment purposes across LinkedIn
Facebook
and Instagram.
Build employee advocacy programs to amplify your employer brand and attract passive candidates.
Develop personalized email marketing campaigns for nurturing relationships with potential candidates.
Utilize data-driven insights to refine recruitment marketing strategies and improve ROI.
Establish key performance indicators (KPIs) to measure the success of employer branding campaigns.
Create a talent pipeline using digital platforms and community engagement strategies.
Develop strategies for managing employer brand reputation through proactive crisis communication.
Integrate video content and storytelling techniques to enhance recruitment marketing effectiveness.
Leverage influencer marketing to boost employer brand visibility on social platforms.
Conduct regular employer brand audits to ensure alignment with organizational goals and employee perceptions.

Requirements

No prior experience is required; this course is open to anyone eager to learn and apply HR marketing strategies to attract and retain top talent.

Description

Introducing the HR Marketing and Employer Branding course—a comprehensive program designed to equip HR professionals, recruiters, and marketing specialists with the skills to attract top talent through strategic employer branding and innovative recruitment marketing techniques. This course delves into the integration of HR and marketing strategies, focusing on building a compelling employer brand and executing effective recruitment campaigns across digital and social media platforms.

Course Highlights:

• Strategic Employer Branding: Learn to craft and communicate a unique employer value proposition (EVP) that resonates with potential candidates and aligns with your company’s mission and culture.

• Recruitment Marketing Techniques: Master the use of digital marketing tools, including social media marketing, content creation, email campaigns, and search engine optimization (SEO), to enhance your talent acquisition efforts.

• Social Media Recruitment: Develop strategies for leveraging platforms like LinkedIn, Facebook, Instagram, and Twitter to engage with passive and active job seekers, building a robust online talent community.

• Data-Driven HR Marketing: Utilize analytics to measure the effectiveness of your HR marketing campaigns, understanding key metrics to optimize recruitment processes and improve return on investment (ROI).

• Employee Advocacy and Referral Programs: Implement programs that encourage current employees to act as brand ambassadors, amplifying your employer brand and attracting quality referrals.

Course Structure:

The program comprises 6 intensive lessons, each focusing on critical aspects of HR marketing and employer branding. Lessons are released weekly, allowing participants to progressively build their expertise. Each session includes recorded classes, practical assignments, and personalized feedback to ensure the application of learned concepts.

Detailed Modules:

1. Building an Online Employer Presence

• Developing a career website that reflects your employer brand

• Utilizing gamification to enhance candidate engagement

• Creating and nurturing a talent community

• Case Study: Wargaming’s innovative online recruitment strategies

2. Employee Referral Programs and Automation Tools

• Designing effective employee referral programs

• Leveraging Applicant Tracking Systems (ATS) and chatbots for efficient recruitment

• Enhancing internal communication through intranet platforms

• Case Study: Google’s successful referral initiatives

3. Digital Marketing for Talent Attraction

• Implementing email marketing campaigns tailored to potential candidates

• Creating compelling content that showcases company culture

• Utilizing video marketing to highlight employee experiences

• Applying SEO techniques to increase job posting visibility

• Case Study: iDeals’ content-driven recruitment approach

4. Paid Advertising Strategies

• Setting up and managing Google Ads campaigns targeting job seekers

• Analyzing recruitment metrics with Google Analytics

• Implementing remarketing tactics to re-engage potential candidates

• Case Studies: Effective use of paid advertising in recruitment

5. Social Media Marketing for Recruitment

• Crafting targeted social media ads to attract diverse talent

• Building a strong employer brand presence on platforms like LinkedIn, Facebook, Twitter, YouTube, and Instagram

• Engaging with candidates through interactive content and live sessions

• Case Studies: Successful social media recruitment campaigns

6. Measuring and Analyzing HR Marketing Effectiveness

• Tracking key performance indicators (KPIs) such as cost-per-hire, time-to-fill, and source of hire

• Assessing candidate quality and fit through data analysis

• Creating comprehensive reports to inform strategic decisions

• Case Studies: Data-driven improvements in recruitment marketing

Why Choose This Course?

• Expert Instruction: Learn from seasoned HR marketing professional Mike Pritula, who brings extensive experience in integrating HR and marketing strategies to attract top talent.

• Practical Application: Engage in real-world assignments and case studies designed to translate theory into actionable strategies within your organization.

• Flexible Learning: Access recorded lessons and complete assignments at your own pace, with new content released weekly to maintain a structured learning path.

• Certification: Upon successful completion, receive a diploma that validates your expertise in HR marketing and employer branding, enhancing your professional credentials.

Enroll Today:

Elevate your talent acquisition strategies and position your organization as an employer of choice. Join the HR Marketing and Employer Branding course to gain the skills and knowledge necessary to attract, engage, and retain top talent through innovative marketing approaches.