Requirements

• No prior experience is required; this course is open to anyone eager to learn and apply HR marketing strategies to attract and retain top talent.

Description

HR Marketing is a vital component in promoting your employer brand and attracting top talent. This comprehensive online course, led by industry expert Mike Pritula, is designed to equip HR professionals and business leaders with the knowledge and tools to effectively implement HR marketing strategies within their organizations. Through six in-depth lessons, you’ll explore best practices, real-world case studies, and practical techniques to enhance your company’s online presence, engage potential candidates, and measure the success of your HR marketing efforts.

What you’ll learn:

• Online Presence Management: Develop and enhance your company’s career website, build a talent community, and implement gamification strategies to attract candidates.

• Employee Referral Programs: Design and implement effective employee referral programs, utilize Applicant Tracking Systems (ATS), and integrate chatbots to streamline recruitment processes.

• Digital Marketing Techniques: Master email marketing, content marketing, video marketing, and Search Engine Optimization (SEO) to reach and engage potential candidates.

• Paid Advertising Strategies: Learn to create and manage paid advertising campaigns using platforms like Google AdWords and Google Analytics, including remarketing techniques.

• Social Media Promotion: Effectively promote your employer brand across social media platforms such as Facebook, Twitter, LinkedIn, YouTube, and Instagram.

• HR Marketing Analytics: Measure and analyze HR marketing results, including recruitment costs, time-to-fill metrics, candidate sources, and quality of hires.

Course Program:

1. Online Presence of the Company: Learn to manage HR marketing, launch a career website, implement recruitment gamification, build a talent community, and design a career page.

2. Employee Referral Programs, ATS, and Chatbots: Explore intranet platforms, employee referral programs, ATS, chatbots, and develop your own referral program.

3. Digital Marketing: Delve into email marketing, content marketing, video marketing, SEO, and learn to craft compelling texts and visuals.

4. Paid Advertising: Understand Google AdWords, Google Analytics, remarketing, and how to launch effective advertising campaigns.

5. Working with Social Media: Master paid social media advertising and promotion across various platforms, and register your company pages.

6. Measuring HR Marketing Results: Analyze HR marketing performance, recruitment costs, time-to-fill, candidate sources, quality metrics, and create performance monitoring reports.

Course Features:

• Expert Instruction: Learn from Mike Pritula, a renowned HR leader with over 15 years of experience in HR marketing.

• Flexible Learning: Access six recorded lessons at your own pace, with one lesson released per week.

• Practical Application: Engage in weekly homework assignments with personalized feedback to apply concepts to real-world scenarios.

• Interactive Community: Participate in a dedicated Telegram chat to discuss cases, share experiences, and network with peers.

• Certification: Receive a diploma upon successful completion of the course, enhancing your professional credentials in HR marketing.

Who should enroll:

• HR Professionals: Individuals responsible for developing and managing HR marketing strategies within their organizations.

• Recruitment Specialists: Professionals aiming to attract top talent through effective HR marketing techniques.

• Business Leaders and Managers: Executives and managers seeking to enhance their company’s employer brand and recruitment processes.

• Marketing Professionals: Individuals involved in promoting the company’s brand and values to potential employees.

Equip yourself with the essential skills to implement effective HR marketing strategies that attract and retain top talent. Enroll now to become an expert in HR marketing.

Who this course is for:

• This course is for HR professionals
• recruiters
• business leaders
• and marketing specialists seeking to enhance their skills in HR marketing
• improve recruitment efforts
• and attract top talent through effective branding and digital strategies.