This course contains the use of artificial intelligence.

Most companies can tell you their revenue to the nearest thousand and cannot tell you which customers are profitable. Here are 307 tools to answer that question: 179 ready-to-use checklists, templates, procedures and scorecards, 120 models and methods, 7 services shown on screen and a profit lever workbook.

Open a lecture, take the checklist, and apply it to your own customers and products.

The question nobody can answer

Ask a leadership team what a customer costs to win and to serve, and the room goes quiet. Prices are set by habit, discounts by negotiation, and service costs nobody tracks. Growth in sales hides customers who lose money, and KPIs count activity rather than value.

What changes after this course

You know what you sell and why it wins, what each customer is worth after the sale and what serving them costs. You understand how the finance function sees the business, and you design KPIs that show where profit comes from.

What is inside: 307 tools, counted lecture by lecture

You do not have to take this number on trust. Open any lecture and read its description: every tool inside is listed there by name.

• 46 downloadable resources: lecture presentations plus a profit lever rule workbook
• 179 ready-to-use tools inside the presentations:
• 45 checklists: product-market fit signals, product portfolio analysis, product metrics system, sustainable growth
• 42 templates and sample documents: unit economics, customer segmentation, customer lifetime value, customer value proposition
• 39 step-by-step procedures: product investment decision tree, product-market fit discovery, market research process, product sunset
• 26 scorecards, rubrics and matrices: LTV/CAC ratio, BCG matrix, competitive positioning map, customer value-conflict matrix
• 16 question lists and scripts: behavioral segmentation, customer interview script, cross-product review, metric measurement cost-benefit
• 10 formulas and metric sets and 1 other working tool: product portfolio metrics, engagement and retention metrics, financial performance metrics, price elasticity of demand
• 120 models and methods explained with examples: cohort analysis, Jobs to Be Done, value-based pricing, subscription model
• 7 services shown on screen: Microsoft Power BI, Tableau, Google Sheets, Dialpad, Zowie, Bonusly and ChatGPT

Where the tools are

Product, customers and growth (3 sections, 125 tools). What you sell, customers, teams, metrics, monetisation and scale.

Customer value and service (3 sections, 79 tools). What a customer is worth after the sale, delivery standards and difficult clients.

The finance function (7 sections, 48 tools). Control, budgeting, cash, investment, equity, investors, reporting and stock plans.

Business KPIs (3 sections, 64 tools). Measuring the right things, designing and displaying indicators, implementation.

Who is teaching

I am Mike, the #1 HR instructor on Udemy, with 1,800,000+ course enrollments from 170,000 students, and the author of about 200 books on Amazon. I built the people system at Preply as it became a unicorn and worked at Wargaming, iDeals and Alfa-Bank across 20 years in HR. I hold PHRi, SHRM-CP and HCI sHRBP certifications and represent HRCI in Eastern Europe. I am also a founder and lead the strategy of my own academy.

At Wargaming we used profit sharing to fund bonuses: the company said, roughly, if this year profit is $100,000 and next year we earn $150,000, then $20,000 of it goes to bonuses. The bonus budget then depended on profit above the plan, not on a fixed line of costs, and everyone could see how the company made money.

How to use the course

Start with what you sell and customer value, then use the finance and KPI sections for your own business. Section and lecture titles show how many tools are inside, and each lecture description lists them by name.

What is included

• 47 lectures across 17 sections, 31 hours
• 46 downloadable resources: lecture presentations and a profit lever workbook
• 307 tools across the lessons, including 7 services shown on screen
• Lifetime access to all materials
• Active instructor support in the Q&A section
• A Udemy Certificate of Completion

Where to start

List your ten largest customers and estimate what each costs to serve, then open the customer value lecture. Enrol now and start your first lesson today.