This course contains the use of artificial intelligence.

You already have a personal brand. It is whatever people conclude about you from what they can see, and right now nobody is managing it. Here are 332 tools to manage it: 216 ready-to-use procedures, templates, question lists and AI prompts, 52 models and methods, 42 services shown on screen and 22 working files.

Open a lecture, take the template, and audit what people see about you today.

Why expertise stays invisible

Good professionals assume their work speaks for itself. Their profiles are outdated, their content is random, and the people who decide about offers and projects know them only through a CV. Opportunities go to those who are easier to find and easier to describe.

What changes after this course

You know what you want to be known for and by whom. Your value proposition is clear, your profile and content say the same thing, you measure what works, and your career direction and the brand support each other.

What is inside: 332 tools, counted lecture by lecture

You do not have to take this number on trust. Open any lecture and read its description: every tool inside is listed there by name.

• 57 downloadable resources: lecture presentations plus 22 working files, including canvas, audit, gap analysis, content calendar and content planning workbooks
• 216 ready-to-use tools inside the presentations:
• 42 step-by-step procedures: AI brand audit, brand voice agent training, first 24 hours crisis response, personal values discovery
• 41 templates and sample documents: positioning statement, tone of voice, mission statement, brand vocabulary
• 37 question lists and scripts: professional credibility self-assessment, talent discovery, career role-model research, target audience interview
• 33 ready AI prompts: brand positioning, brand voice agent, messaging matrix generation, brand monitoring agent
• 32 checklists: messaging consistency, brand identity launch, LinkedIn profile, strengths and weaknesses recognition
• 17 scorecards, rubrics and matrices: positioning robustness, competitor comparison, messaging matrix, skills balance wheel
• 9 formulas and metric sets and 5 other working tools: brand health metrics, EVP communication metrics, brand architecture decisions, ideal job exploration
• 52 models and methods explained with examples: Nielsen Norman tone dimensions, 60-30-10 color rule, AIDA framework, CliftonStrengths assessment
• 42 services shown on screen, including LinkedIn, ChatGPT, Claude, Instagram, Namechk and the WIPO Global Brand Database

Where the tools are

The brand method (2 sections, 89 tools). The role, the audit, identity, campaigns and monitoring.

Your value proposition (2 sections, 81 tools). What it is, where you stand, design, communication and measurement.

Audience and plan (3 sections, 52 tools). Audience research, metrics, the communication plan, social media and trends.

Digital presence (2 sections, 59 tools). Site, referrals, content, paid reach and social platforms.

Career direction (2 sections, 43 tools). The dream career, talents, skills audit and soft skills.

The move (2 sections, 29 tools). CV, LinkedIn, interviews, money, burnout and the top league.

Who is teaching

I am Mike, the #1 HR instructor on Udemy, with 1,800,000+ course enrollments from 170,000 students, and the author of about 200 books on Amazon. I built the people system at Preply as it became a unicorn and worked at Wargaming, iDeals and Alfa-Bank across 20 years in HR. I hold PHRi, SHRM-CP and HCI sHRBP certifications and represent HRCI in Eastern Europe.

Preply and iDeals did not hire me through recruiters: at Preply the founder hired me, and at iDeals the CFO, whom I later introduced to the founder. Without a strong brand, offers come only through recruiters and a job search takes four to eight months; with one, they come from the CEO and the board in one or two. I started speaking at conferences simply by writing to organisers who already invited me as a guest.

How to use the course

Start with the brand audit and value proposition, then build your digital presence and career plan. Section and lecture titles show how many tools are inside, and each lecture description lists them by name.

What is included

• 37 lectures across 14 sections, 18 hours
• 57 downloadable resources: lecture presentations and 22 working files
• 332 tools across the lessons, including 42 services shown on screen
• Lifetime access to all materials
• Active instructor support in the Q&A section
• A Udemy Certificate of Completion

Where to start

Search your own name, write down what a stranger would conclude, then open the brand audit lecture. Enrol now and start your first lesson today.