This course contains the use of artificial intelligence.

Being right is not persuasive. It is a prerequisite, it is the part you have already done, and it is why you are stuck. Here are 349 tools for the part that remains: 243 ready-to-use question lists, procedures, templates and AI prompts, 88 models and methods, 17 services shown on screen and the Real Objection Ladder workbook.

Open a lecture, take the script, and use it on the proposal you are pushing now.

Why good arguments lose

People prepare the facts and forget the listener. Proposals are written for the author, objections are answered with more data, meetings end politely and nothing happens. The real objection is never voiced, and the decision goes to someone who handled people better.

What changes after this course

You prepare for the listener, ask before you argue, find the real objection, hold a room, handle resistance and close. Your written proposals get answers, and agreed decisions turn into action.

What is inside: 349 tools, counted lecture by lecture

You do not have to take this number on trust. Open any lecture and read its description: every tool inside is listed there by name.

• 43 downloadable resources: lecture presentations plus the Real Objection Ladder workbook
• 243 ready-to-use tools inside the presentations:
• 71 question lists and scripts: SPIN selling, salary negotiation, counteroffer discussion, stakeholder emotional drivers
• 47 step-by-step procedures: salary revision business case, recruitment message A/B testing, five-stage storytelling structure, three-part presentation structure
• 40 templates and sample documents: FAB vacancy pitch, LinkedIn outreach, difficult participant responses, change project elevator pitch
• 35 checklists: constructive feedback, powerful coaching questions, trainer eye contact, change vision quality
• 35 ready AI prompts: recruitment outreach generation, SPIN interview preparation, candidate test task persuasion, low salary objection handling
• 10 scorecards, rubrics and matrices: key message scoring rubric, training value proposition matrix, change resistance intervention matrix, British indirect feedback interpretation table
• 4 other working tools and 1 metric set: recruitment funnel analysis worksheet, training suitability diagnostic, trust relationship reflection exercise
• 88 models and methods explained with examples: AIDA persuasion framework, FAB benefits framework, reflective listening, Culture Map
• 17 services shown on screen, including ChatGPT, LinkedIn, Google Search, Ginger and VistaCreate

Where the tools are

Written persuasion (1 section, 40 tools). Emails, proposals and posts.

Dialogue and difficult cases (1 section, 68 tools). Conversations with people who disagree.

Persuading by asking (3 sections, 34 tools). Relationship, listening, language, questions and delivery.

Motivation and holding a room (3 sections, 83 tools). The habit, preparation, delivery, resistance, metaphor and closing.

Contested topics (2 sections, 63 tools). Making the case, tactics, evaluation and group work.

Driving action (5 sections, 72 tools). Why change fails, emotion, vision, cultures, authority and conflict.

Who is teaching

I am Mike, the #1 HR instructor on Udemy, with 1,800,000+ course enrollments from 170,000 students, and the author of about 200 books on Amazon. I built the people system at Preply as it became a unicorn and worked at Wargaming, iDeals and Alfa-Bank across 20 years in HR. I hold PHRi, SHRM-CP and HCI sHRBP certifications and represent HRCI in Eastern Europe.

At the STB TV channel a designer named Dima left, and I went to the CEO to ask him to take Dima back. The CEO said no. I explained that our twenty designers were hard to retain, and if Dima came back, the whole department would hear how bad it was elsewhere, and he was talkative, so the whole channel would hear it too. The argument was about what the CEO cared about, not about Dima.

How to use the course

Start with written persuasion and dialogue, then use the sections on rooms, contested topics and driving action. Section and lecture titles show how many tools are inside, and each lecture description lists them by name.

What is included

• 44 lectures across 16 sections, 18.5 hours
• 43 downloadable resources: lecture presentations and the Real Objection Ladder workbook
• 349 tools across the lessons, including 17 services shown on screen
• Lifetime access to all materials
• Active instructor support in the Q&A section
• A Udemy Certificate of Completion

Where to start

Write down the proposal nobody has said yes to yet and the objection you suspect, then open the first section. Enrol now and start your first lesson today.