This course contains the use of artificial intelligence.

Read this before you buy: every on-screen example in this course comes from a people function. You will see job adverts, onboarding packs and headcount reports, not campaigns and customer databases. The examples are the demo data. The architecture is what you take away.

You picked a marketing platform, configured the flows, and it does exactly what its designers imagined and nothing else. Here are 508 tools to assemble the process you actually need: 52 working files, 339 ready-to-use prompts, procedures, templates and checklists, 36 models and methods, and 81 services and apps shown on screen.

Open a lecture, take the prompt or the template, build one working piece this week.

Why the platform almost fits

Marketing automation is normally sold as a platform choice. You pick a system, configure the flows, and then discover that anything sideways needs an integration, a developer and a second subscription. That stopped being the only option. A model, a set of connectors and a scheduler now let you assemble the process you need, without code and without an engineering team.

What changes after this course

You know what each assistant does and refuses to do. You keep standing instructions, knowledge and Skills in projects and stop retyping prompts. Your documents and reports are generated in batches. An agent runs on a schedule, checks its own result and alerts you when something fails. And you know what must never be delegated to an agent.

What is inside: 508 tools, counted lecture by lecture

You do not have to take this number on trust. Open any lecture and read its description: every tool inside is listed there by name.

• 93 downloadable resources: the lecture presentations plus 52 standalone working files (workbooks, project templates, Skills bundles, prompt libraries, checklists and calculators)
• 339 ready-to-use tools inside the presentations:
• 124 ready AI prompts: personalized candidate outreach, job description localization, candidate email triage, recruitment funnel analysis
• 66 step-by-step procedures and workflows: recruitment email campaign setup, Facebook page promotion, MCP connector setup, scheduled automation setup
• 47 templates and sample documents: HR marketing performance report, role-task-context-format prompt framework, candidate outreach messages, AI integration roadmap
• 43 checklists: career website SEO, employer brand style guide, AI process readiness, automation safety checks
• 27 scorecards, rubrics and matrices: impact-effort prioritization matrix, AI platform selection matrix, Claude interface versus API decisions, ROI × risk × frequency matrix
• 12 question lists and scripts: employer brand diagnosis, candidate persona research, AI task delegation assessment, AI business case objections
• 11 formulas and metric sets: recruitment performance metrics, HR AI implementation metrics, AI adoption metrics, screening quality metrics
• 9 other working tools: chat-project-skill decision tree, policy lookup skill, HR helpdesk skill, people reporting skill
• 36 models and methods explained with examples: AIDA persuasion framework, remarketing campaign strategy, few-shot prompting, human-in-the-loop oversight
• 81 services and apps shown on screen, from a quick look to a detailed demo: Claude, Google Gemini, ChatGPT, Codex, Microsoft Copilot, Manychat, Chatfuel, Canva, Midjourney, Google Ads and others

Where the tools are

• Start here (1 tool). A check for anything a model wrote before it goes out.
• The marketing surface (2 sections, 55 tools). The site as an entry point, referrals, chatbots, tracking, search, email, video, copy, paid media, social platforms and reporting.
• Gemini (2 sections, 66 tools). Content generation, document analysis, spreadsheets and choosing what to automate.
• Claude (2 sections, 114 tools). Safe use, documents, personalised materials, Projects, Skills and connectors.
• Building your own system (3 sections, 111 tools). A workspace with projects and Skills, a content factory, review workflows, calculations, a self-service assistant and a plugin for the team.
• Agents (2 sections, 78 tools). A first Codex agent, an agent in the browser, Computer Use, reports, scheduled automation and orchestration of several agents.
• The wider landscape (4 sections, 87 tools). Assistants and custom agents, analytics, content screening, performance tracking, change, ethics and robotics at work.

Who is teaching

I am Mike, the #1 HR instructor on Udemy, with 1,800,000+ course enrollments from 170,000 students, and the author of about 200 books on Amazon. I built the people system at Preply as it became a unicorn and worked at Wargaming, iDeals and Alfa-Bank across 20 years in HR. I hold PHRi, SHRM-CP and HCI sHRBP certifications and represent HRCI in Eastern Europe. I am also a founder and lead the strategy of my own academy.

I work this way myself. I have several Claude projects: one helps me create new courses, one builds landing pages and holds many rules, instructions and the structure of my site, one creates presentations, and one turns my lectures into books for Amazon. Once I had to prepare ten landing pages for new courses in a week. I was torn: the deadlines pressed, and teaching Claude would take time. I took the time and taught it, and now a landing page takes several minutes instead of several hours.

How to use the course

Start with the first lecture and its check for machine drafts. If you already use an assistant, go straight to the sections on building your own system and on agents. Section and lecture titles show how many tools are inside, and each lecture description lists them by name.

What is included

• 43 lectures across 16 sections, 21.5 hours
• 93 downloadable resources: lecture presentations and 52 working files
• 508 tools across the lessons, including 81 services and apps shown on screen
• Lifetime access to all materials
• Active instructor support in the Q&A section
• A Udemy Certificate of Completion

Where to start

Take one task you repeat every week: a report, a batch of documents, a set of posts. Open the lecture on Claude Projects, take the project template and move this one task into a project with its own instructions. Next week it will take minutes. Enrol now and start your first lesson today.