Requirements

• No prior experience is required—this course is designed for both beginners and experienced recruiters looking to optimize their hiring funnel. Basic knowledge of recruitment processes and candidate sourcing is beneficial but not mandatory.

Description

The “Recruitment Sales & Funnel: From Sales Texts to Negotiation” course at Mike Pritula Academy is designed to transform your recruitment process into an efficient talent acquisition engine. By applying sales techniques to recruitment, you’ll learn how to attract top candidates and convert them into successful hires.

Course Highlights:

• Comprehensive Curriculum: The course consists of six recorded lessons, each accompanied by practical homework assignments reviewed by Mike Pritula. Topics include auditing your recruitment system, rebuilding the recruitment funnel, crafting compelling sales texts, effective candidate communication, strategies for challenging vacancies, and engaging passive candidates.

• Interactive Support: Enrollees gain access to a dedicated Q&A chat to discuss topics, share experiences, and receive support from peers and the course facilitator.

• Certification: Upon successful completion of the course and assignments, participants receive a diploma, enhancing their professional credentials.

Course Program:

1. What’s Wrong with Your Recruitment Funnel?

Conduct an audit of your company’s recruitment system, understand key recruitment KPIs, learn about the candidate journey map, and analyze what the recruitment funnel reveals about your process.

2. Rebuild the Recruitment Funnel into a Talent Attraction Flywheel:

Analyze the funnel, apply candidate attraction and sales techniques such as FAB, AIDA, and SPIN, identify bottlenecks, and transform your funnel into a talent acquisition flywheel.

3. Copywriting, Storytelling, and Selling Texts:

Harness the power of copywriting to write engaging texts, create job descriptions that increase candidate conversion rates, effectively communicate with passive candidates, and utilize emotion in sales to enhance recruitment.

4. Communication with the Candidate and Feedback:

Build effective dialogue with candidates, understand the importance of providing feedback, and analyze all phases of candidate interactions to incorporate sales techniques.

5. Dealing with Challenging Vacancies:

Develop strategies for low-paying jobs, challenging vacancies, and companies without a well-known employer brand. Learn how to handle negativity on social media and what to do when suitable candidates are scarce.

6. Communication with Mega-Passive Candidates: How to Activate Them:

Leverage the power of a recruiter’s personal brand, determine the optimal number of follow-ups, craft effective emails, automate communication tracking, engage through messengers, manage negativity, and approach candidates who are initially unresponsive.

Who Should Enroll:

This course is ideal for recruiters, talent acquisition specialists, and HR professionals who aim to enhance their recruitment processes by integrating sales methodologies. It’s particularly beneficial for those seeking to build a robust hiring system that effectively converts potential candidates into successful hires.

Benefits of the Course:

• Practical Tools: Gain a deep understanding of the recruitment funnel and learn how to apply sales techniques to attract and secure top talent.

• Career Advancement: By mastering these strategies, you’ll be equipped to recruit more effectively, enhancing your value within your organization and advancing your career.

• Expert Instruction: Learn from Mike Pritula, an experienced HR leader who provides clear, practical insights applicable to real-world recruitment scenarios.

By enrolling in this course, participants will acquire the knowledge and skills necessary to transform their recruitment processes, ensuring a steady flow of high-quality candidates and successful hires.

Who this course is for:

• This course is designed for recruiters
• HR professionals
• and hiring managers who want to optimize their recruitment funnel
• improve hiring efficiency
• and attract top talent. It is also valuable for talent acquisition specialists and business owners looking to streamline their hiring processes and enhance candidate experience.