Welcome to Course: User Interviews & User Onboarding by MTF Institute

Course provided by MTF Institute of Management, Technology and Finance

MTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance.

MTF R&D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things.

MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.

MTF is present in 215 countries and has been chosen by more than 658 000 students.

Course Author:

Dr. Alex Amoroso is a seasoned professional with a rich background in academia and industry, specializing in research methodologies, strategy formulation, and product development. With a Doctorate Degree from the School of Social Sciences and Politics in Lisbon, Portugal, where she was awarded distinction and honour for her exemplary research, Alex Amoroso brings a wealth of knowledge and expertise to the table.

In addition to her doctoral studies, Ms. Amoroso has served as an invited teacher, delivering courses on to wide range of students from undergraduate level to business students of professional and executives courses. Currently, at EIMT in Zurich, Switzerland, she lectures for doctoral students, offering advanced instruction in research design and methodologies, and in MTF Institute Ms. Amoroso is leading Product Development academical domain.

In synergy between academical and business experience, Ms. Amoroso achieved high results in business career, leading R&D activities, product development, strategic development, market analysis activities in wide range of companies. She implemented the best market practices in industries from Banking and Finance, to PropTech, Consulting and Research, and Innovative Startups.

Alex Amoroso's extensive scientific production includes numerous published articles in reputable journals, as well as oral presentations and posters at international conferences. Her research findings have been presented at esteemed institutions such as the School of Political and Social Sciences and the Stressed Out Conference at UCL, among others.

With a passion for interdisciplinary collaboration and a commitment to driving positive change, Alex Amoroso is dedicated to empowering learners and professionals for usage of cutting edge methodologies for achieving of excellence in global business world.

User Interviews are a research method used to gather qualitative data from target users about their experiences, needs, and preferences. This involves direct interaction with users through structured or semi-structured conversations, aiming to understand their perspectives on a product, service, or concept.

User Onboarding is the process of introducing new users to a product or service. It's designed to guide them through the initial stages of use, helping them understand its value, features, and functionality. Effective onboarding aims to improve user engagement, satisfaction, and retention.

Why are these skills important for companies and managers?

Developing skills in user interviews and onboarding offers significant benefits for companies and managers, including:

Improved Product Development: User interviews provide valuable insights into user needs and pain points, enabling companies to build better products that meet those needs. Understanding user perspectives leads to more effective design and development decisions.

Increased Customer Satisfaction: Effective user onboarding ensures that new users have a positive initial experience with a product or service. This increases satisfaction, reduces confusion, and encourages continued use.

Enhanced User Retention: By guiding users through the initial stages of product use, onboarding helps them realize its value and become invested in it. This leads to higher user retention rates and reduced churn.

Reduced Support Costs: Well-designed onboarding can minimize user confusion and questions, reducing the need for extensive customer support. This saves companies time and resources.

Increased Revenue: Satisfied and engaged users are more likely to become loyal customers and make purchases. Effective user interviews and onboarding contribute to increased revenue generation.

Competitive Advantage: Companies prioritizing user-centric approaches through interviews and onboarding gain a competitive edge. They can better understand and serve their target audience, leading to greater market success.

Whether you're just starting out or looking to enhance your existing skills, this course offers advanced training in creating interview guides, mastering interview techniques, managing interview dynamics, and ensuring ethical practices. You will learn to present yourself professionally, use verbal and non-verbal cues, and effectively use recording equipment and transcription methods. By the end of this course, you will be equipped to conduct insightful, in-depth interviews that yield rich, valuable data. Join us to elevate your qualitative research capabilities and make a significant impact in your field.